Price cuts are offical for nVIDIA cards

[Cookie Monster]

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At what cost?

Our sources have revealed that NVIDIA has announced another round of price cuts to its AIBs (board partners) on the 9800 GTX, GTX 260 and GTX 280 GPUs.

It?s taking a further $17 off the 9800 GTX, which on top of the $30 channel rebate and £60 reduction announced when AMD/ATI launched the HD 4800 series, gives it a net price to AIBs of $165. This makes the target selling price of $199 very achievable.

If it hasn?t already, NVIDIA is chopping $30 off the AIB price of the GTX 260, leaving it at $222. The recommended selling price is apparently $329, which seems a healthy margin.

Again, if it hasn?t already, NVIDIA is knocking $90 off the AIB price of the GTX 280 to $392. The recommended selling price for the 280 is now $499.

A quick look at Scan this morning reveals that the price cuts have already taken effect. The BFG GTX 280 is going for £351.31, down from £422.87. The XFX GTX 260 XXX is now £246.69, down from £283.52, while the cheapest 9800 GTX is a mere £129.23.

An interesting issue arising from this move is the extent to which NVIDIA is protecting its AIBs and the broader channel from these price cuts. Even if it just protects the AIBs it could be looking at an additional bill of $10 million or so and, obviously, if it extends that to the entire channel the figure will be considerably higher.

The dilemma for NVIDIA is that any channel partners who it doesn?t protect are bound to be pretty unhappy at being left with stock that is now worth considerably less than it did when they bought it.

We would like to hear from any readers who have these GPUs in stock and find out if they have been informed of these price cuts by NVIDIA and if it is giving them price protection.

Additionally, in our poll of HEXUS readers in which we asked what their next graphics card was going to be, there has so far been an overwhelming preference for AMD/ATI cards. We would like to know if these price cuts have changed your mind.

 

[CorCentral]

Great NEWS!

I was looking at $270. 3 weeks ago for a 9800GTX. Then they announced the 9800GTX+ at $230. Awesome I thought!

Now I'm looking at buying a GTX260 for $222.00 !
Over $100. price drop for the GTX260 :thumbsup:

 

[Jumpem]

It is pretty crazy that the GTX 280 was $650 just a couple weeks ago.

 

[SilentRunning]

Originally posted by: CorCentral
Great NEWS!

I was looking at $270. 3 weeks ago for a 9800GTX. Then they announced the 9800GTX+ at $230. Awesome I thought!

Now I'm looking at buying a GTX260 for $222.00 !
Over $100. price drop for the GTX260 :thumbsup:

Isn't $222 the AIB price not the retail price?

 

[magreen]

CorCentral, do you have time to play video games when you're running from all 'dem spiders?!!

 

[geoffry]

I'm curious to see whether AMD drops theirs a bit to keep the solid pricing advantage they had at launch.

Their chip has fewer transistors on a smaller process, I reckon its probably possible.

 

[zod96]

I'm sure ATI can go much lower on their new cards price wise. It wouldn't suprise me to see the 4850at $149 and the 4870 around $229 man you have to love competition

 

[geoffry]

Originally posted by: zod96
I'm sure ATI can go much lower on their new cards price wise. It wouldn't suprise me to see the 4850at $149 and the 4870 around $229 man you have to love competition

Ya, werent those prices you mentioned supposed to be the launch prices of the 4800 series until they realized how much of a seriously competitive part they had?

 

[lopri]

Things are so looking up.

 

[thilanliyan]

Originally posted by: Jumpem
It is pretty crazy that the GTX 280 was $650 just a couple weeks ago.

Gotta love competition huh?!!

 

[VChuck]

Originally posted by: lopri
Things are so looking up.

Yeah for us,but but not for Nvidia,heh...sorry could not resist.
Really enjoying this nostalgic moment,reminds me of the 9800 pro days.

 

[Schadenfroh]

Originally posted by: thilan29
Gotta love competition huh?!!

Yes, now we need some great phenom CPUs to get the Q9450 down to $250.

 

[Cookie Monster]

Originally posted by: Schadenfroh

Originally posted by: thilan29
Gotta love competition huh?!!

Yes, now we need some great phenom CPUs to get the Q9450 down to $250.

I wish.

Hopefylly deneb will bring back AMD to the game.

 

[geoffry]

Originally posted by: Cookie Monster

Originally posted by: Schadenfroh

Originally posted by: thilan29
Gotta love competition huh?!!

Yes, now we need some great phenom CPUs to get the Q9450 down to $250.

I wish.

Hopefylly deneb will bring back AMD to the game.

For sure, I wouldnt mind another nice surprise from AMD.

My favourite would be "oh, that 2.8 ghz we showed in that Powerpoint slide was a typo, we will be launching at 8.2 ghz"

 

[CorCentral]

Originally posted by: magreen
CorCentral, do you have time to play video games when you're running from all 'dem spiders?!!

Oh yea'! Another Egg hatched, I have to post that pic soon
I don't run from spiders, it's a hobby mind you.


BLACK WIDOW THREAD of mine

 

[OCGuy]

Originally posted by: Schadenfroh

Originally posted by: thilan29
Gotta love competition huh?!!

Yes, now we need some great phenom CPUs to get the Q9450 down to $250.

Check out the Hot Deals section. Frys B&M has the Q9450 for $250 through tomorrow. Awesome!

 

[james1701]

I think you have too very good things that might happen from this news. Nvidia is clearing out its stock to get ready for a refresh in two months, or the 4870X2 is going to kick the nuts off the 280 so bad no one is going to want to buy one when the ATI price will be about 499.99. I wish for both to happen, but if the X2 has a 20% performance advantage over the 280 and a 100 dollars less price tag or even equal to Nvidia for that matter, who in their right mind would buy a 280 at current prices.

 

[SniperWulf]

I absolutely love this. Thanks to ATI, nvidia no longer has the right to gouge us just because. I'm glad the red team kicked them in the nads, they deserve it

 

[Genx87]

Wow, that was quick.

Eventhough I dont have a need for a new GPU. A 260 at 220 bucks is damn tempting!

Ill wait though. No need whatsoever for a new GPU.

 

[SunnyD]

Note people - the the low prices are the AIB vendor prices - ie: how much the part costs the vendor from NVIDIA. The bolded prices are the recommended retail prices - ie: How much YOU pay. Shows you how much markup the AIB vendors are getting, not including manufacturing and labor costs.

 

[Wreckage]

Originally posted by: Schadenfroh

Originally posted by: thilan29
Gotta love competition huh?!!

Yes, now we need some great phenom CPUs to get the Q9450 down to $250.

The Q6600 was going for $179 and 2GB of RAM for around $20.

Not to mention how cheap hard drives are.

I'm waiting for a cheap Blu-ray writer.

 

[Schadenfroh]

Originally posted by: Ocguy31
Frys B&M has the Q9450 for $250 through tomorrow. Awesome!

No frys or microcenter B&M around here

 

[HumblePie]

So the pricing scheme for MSRP will be as follows?

4850 = $199
4870 = $299
4870x2 = $499


9800GTX = $199
9800GTX+ = $229
GTX260 = $329
GTX280 = $499



In my opinion the 4850 still stomps the 9800GTX and an OC'd 4850 stomps the an OC'd 9800GTX a.k.a. the plus, NVidia still is charging too much in that segment.

The 4870 stomps the GTX260 and comes damn close to the GTX280. $299 < $329 and 4870 > GTX260.... still over priced.

GTX280... still over priced junk and I almost feel sorry for any NVidia fanboi that paid $650 for it.... okay not really. Anyone that paid that premium deserves to feel stupid.

 

[OCGuy]

Originally posted by: HumblePie
So the pricing scheme for MSRP will be as follows?

4850 = $199
4870 = $299
4870x2 = $499


9800GTX = $199
9800GTX+ = $229
GTX260 = $329
GTX280 = $499



In my opinion the 4850 still stomps the 9800GTX and an OC'd 4850 stomps the an OC'd 9800GTX a.k.a. the plus, NVidia still is charging too much in that segment.

The 4870 stomps the GTX260 and comes damn close to the GTX280. $299 < $329 and 4870 > GTX260.... still over priced.

GTX280... still over priced junk and I almost feel sorry for any NVidia fanboi that paid $650 for it.... okay not really. Anyone that paid that premium deserves to feel stupid.

The top single desktop GPU on the planet having a $499 MSRP makes it "over-priced junk"? And you are calling other people fanbois?


I seem to remember paying $350 for a 8800GTS 640 the first week of this year.

 

[ArchAngel777]

I think $499 MSRP is a very fair price for the Geforce GTX280. However, as a company, nVidia really angered some people I think (myself included) when they tried to sell that card for $649. You can be sure they would have left the price there if AMD/ATI did not have anything competitive. The fact that it dropped 20% in a matter of week(s) is just an indication of how much nVidia was willing to rip off the consumer and its own partners.

As I mentioned in the other thread, $499 for a top end GPU is fine for a price and lines up with a slightly higher than 5% inflation rate from 10 years ago. But nVidia keeps increasing the MSRP of their new models when they actually offer less of an upgrade than previous generations.