I think this one is worth going into your local store to talk the price down. 3299.94 is good if you don't want to deal with salespeople, but my dad got the 50" model of this TV for that price... and he had two different salespeople at two different stores (Circuit City and Sound Advice, no I don't have a receipt scan) offer him the 50" at that price.
Again, not trying to threadcrap, this is a great no-haggle price for an AMAZING TV (it's ABSOLUTELY INCREDIBLE, you really have to see it to believe it), but if you're willing to haggle you can probably get a better price.
Positives on the 50" (they probably apply to the 43 as well):
--DVI plug and VGA plug = hot gamin' lovin'
--Incredible picture in HD mode / VGA mode
--No screen burn and a much longer lifetime than plasma
--Small footprint, very light (80 pounds -- compare to my 36" Sony at 226 pounds)
--Native resolution is 1280x720, better than comparably priced plasmas (typically like 850x480 or so)
Negatives:
--Does a bad job of stretching 4:3 to 16:9, and tends to forget this setting when you change inputs
--Weird requirements on component inputs make it tough to use ... there is one and only one set of component inputs that will accept 480i signals (like the dashboard on the xbox or the setup screen on any dvd player) and that input will only run 480i and 480p. There is no single input that will accept both 480i and (720p or 1080i)
--Has a bulb. A long-life bulb, but it will eventually have to be replaced after probably 3-5 years. And then it'll run you another $300-400.
--Can have dead pixels. My dad's has one, but thankfully it's hardly noticeable. The display model at Sound Advice had over 30, and the sales guy there said they're not considered defective until they have over 20... so don't have it shipped from a long distance and make sure you have a good return policy.
Please don't think that I'm not recommending the hell out of this TV, even though it might sound like I don't like it. There is no TV that compares to this one. It looks as good as plasma or better at 1/2 the cost. But before you buy from Amazon, give some thought to talking to a real person.