Hopefully this episode makes people appreciate the effort that numerous journos etc have to put in to perform proper comparable benchmarking!
They don't always do a good job, though. In fact, it's somewhat common to see red flags.
One example was that at least two sites, if not three, overclocked E FX chips to high levels without turning off APM. Oops.
Another was a certain site's decision to include like 5 AMD APUs but not a single 8 core FX (particularly at a readily-achievable overclock of 4.4 GHz or so) when comparing AMD's performance with Intel's. When asked about this the response was "Our readers don't care about the FX". Apparently they care about a bunch of APUs, though.
My favorite thing, though, is when the conclusion doesn't match the data. That is a lot more common. But, yeah, some benchmarkers put a huge amount of effort into their work. I particularly like one game reviewer that uses a wide variety of CPUs to test games on.