Yeah I think the whole cosmetics industry and painting one's face on has just gotten too normalized. I think it's borderline fraudulent advertising. I also think it has contributed hugely to societal vanity. I mean, vanity has always been around, but the normality and maturity of contemporary cosmetic trends have really been analogous to tossing a cup of gasoline on smoldering coals.
The pressure, especially on young girls and women, to have unblemished skin, arctic white and straight teeth as well as a "photogenic" bite alignment, can't have too much tooth exposed when you smile or else you look horsey, symmetrical facial features, proportioned lips that aren't too thin or too fat, too 'long' or too 'fat' of a face, the list goes on.
You look at photographs of couples from 100+ years ago, there is a lot of variation between the 'physical attractiveness' of the man and woman, or a 'mismatch' between their levels of attractiveness. By that, I mean, the "good coupling" factor when we see two people and think "Oh wow, he's a really decent looking guy and his wife is trollish looking." Or vice versa. And I believe this is because they didn't pay so much attention to superficiality back then, the 'standard of beauty' wasn't as entrenched or well-developed. It was there, it always has been, but there were other things that were important, other values, too.
I think by in large women are the ones who suffer the most, who bear most of the consequences of this trend, and yet woman are some of the biggest defenders or prime movers of it.