I believe that they are selling far more Core i5 2500K and Core i7 socket 1155 than the Core i7 3820 socket 2011 and still they produced it. Not only the Core i7 3820 is a lower volume chip, it is bigger and they sell it for less than the Core i7 socket 1155.
it's a 2011 chip. What market do you think that new mask/layout was for? desktop? Pulling a server chip as an example just shows you don't know Intel very well...