Poll: AMD, are they stoopid?

[sparkle]

Can someone please tell me why AMD doesn't do any advertising like Intel? The industry know they make a better product, and the numbers are there to show it, why don't they exploit this? Is there a real reason?

 

[Electric Amish]

Advertising costs money. Maybe they are happy where they are??? Who knows...

amish

 

[sparkle]

I can't picture them being happy where they are, otherwise they wouldn't be trying to produce a better product than Intel

 

[charrison]

Do you need to advertise when you sell all you can make?

 

[prontospyder]

They advertise in magazines such as Newsweek and PC World.

 

[sparkle]

I know they do print ads, but the fact of the matter is that print ads are proven to be very inefficient at getting the audiences attention. I mean in terms of TV and such

 

[Triumph]

yeah, i think charrison makes a good point. if they already sell all that they make, then advertising would only increase the demand and they couldn't meet it.

 

[Shack70]

I would like to point out how much more an Intel product is. You know that will all the advertising they do, they are passing ti directly to the consumer. If AMD can keep the prices down by not advertising as much and still sell all of it's inventory it's a bonus for us consumers!

 

[sparkle]

OK, now that Triumph has cleared up what Charisson was saying I understand. Sorry guy, didnt' get yer message at first. And yes, it is good that they can pass on the savings to the consumer. I guess I hadn't thought of that!

 

[Soybomb]

Besides does anyone like intels current tv ads? It makes me NOT want to buy intel even more heh.

 

[Bluga]

Even a grocery store can advertise on TV, why AMD can't?

 

[sparkle]

soybomb,

yeah, I like thier current tv ads. Blue Man Group is cool. I guess if you haven't seen thier live show you wouldn't understand though

 

[Mday]

AMD want's OEM's to pick them up. consumers care more about prices. those intel commercials do nothing for me ;-) they are more likely to get a compaq or ibm regardless of what processor it has...

frankly AMD needs to attack the corporate market which they want to be in. and no commercial is going to help them do that. they need to get in their faces. television commercials won't help.

 

[AndrewR]

Mday beat me to it. While an overall strategy like Intel's (media blitz) raises brand awareness among consumers, the focus group for AMD is comprised of OEMs and corporate users. While AMD has done well with OEMs, Compaq in particular, and is selling reasonably well in the retail sector, they NEED to start selling systems to businesses, which will upgrade their computers at regular intervals even if the overall economy is not that rosy, unlike consumers who will shuffle along with their current PCs during a downturn. The profit margin for corporate contracts is higher also while the retail sector tends to be cutthroat with tiny profit figures.

AMD does need more marketing, but it should not be aimed at consumers.

 

[thebestMAX]

Remember this slogan:

"When you have an inferior product, it pays to advertise."

 

[shiznut123]

maybe they dont need to

 

[JohnGalt]

amd does not sell all it makes, currently there are 6-8 weeks worth of inventories. Advertising will help a lot. AMD prewarned earnings a few weeks ago.

 

[stonythug]

yeah besides the same people who would buy a chip because they saw it on a tv ad are the ones who didn't know the difference in the first place and obviously aren't going to be informed buyers. These are the people that have heard about this awesome thing called "email" and think all computers are made by pentium, so even if they liked the AMD tv ads they'd probably forget the name and just end up buying whatever the salesman wants to sell them(intel = more $ = higher commission). Intel has the name recognition market and AMD has the informed buyers market, I think I would be comfortable with that if I was AMD.

 

[Peter C.]

The only time I saw an AMD advertising was two weeks ago during a soccer game in Germany on TV, when there were banners at the border of the playing field just saying "AMD Mikroprozessoren".

 

[Ranger X]

I've seen AMD advertisements but not as many as Intel advertisements. We may all know that AMD makes better CPUs than Intel but does the average person seeking to buy a computer know? A friend of mine wanted to buy a Pentium IV and I had to stop him before he made a stupid mistake. When they think of computers, they think of Intel (not AMD). I've also seen places like Gateway sell only pre-made computers with Intel chips inside. I could be wrong but that's what I saw when I browsed their site.

 

[Czar]

They already are having suply problems because they cant make enough chips

 

[SSP]

Last year, there was some AMD TV ad?s during the super bowl. They even had a schedule of the Ad's in their website. There was a post about their ad in GH forum a long time ago. Lemme try to dig it up.

 

[fir3wir3]

Probably for the same reason microsoft doesnt

they dont need to

 

[mosdef]

They advertise in magazines, just not really on TV and Radio. How are they doing business wise, are they turning good profits?

-mosdef

 

[JohnGalt]

supply problems? amd can't make enough chips? Why don't you look at the 10Q and see how much inventory they have.