You can laugh all you want - you're just covering up your strange, complex inner turmoil.
I know, I'm a complicated guy...
BlackBerry maker Research in Motion Ltd. said Friday its chief marketing officer has decided to leave the companyjust weeks ahead of one of its most significant product rollouts in years.
RIM, based in Waterloo, Ontario, said Keith Pardy is leaving for "personal reasons," but is continuing to help the company over a six-month transition period. Mr. Pardy wasn't available to comment.
RIM didn't say whether the company had hired a successor. Mr. Pardy told the company a month ago about his plans to depart, according to a person familiar with the situation.
http://online.wsj.com/article/SB10001424052748703580004576180721135993118.html#articleTabs=article
What does it say about a product when the guy responsible for the dept that's marketing the device and accustomed to seeing it's products given lukewarm reception by the press who supposedly has a home run in a box to sell, quits? Hmmm..........
Like I said, this is going to be a Storm gen 1 type failure, people on the inside realize it too. RIM doesn't have the corporate culture to produce a leading edge device. The PlayBook is likely a hot mess... Look at how buggy the Xoom is and MOTO has had lots of help from Google to sort it out. (I have no doubt that Honeycomb will get smoothed out with a couple of updates, but if the Nexus One is any measure, it'll take about 9 months)
Imagine what Pardy's been going through in the last 8 months or so.
-"We want you to create some hype for our new iPad killer, Keith."
-"Well yeah, we're going to force owners to have a BB phone to use BBM." ("But we might change our mind, hell we may just release it for Android.")
-"Well, sure the OS is brand new to mobile, and it sucks electrons like a mosquito with rabies."
-"Tell them that it will have access to the Android market" (<---remember the clusterf**k with Palm accessing iTunes?)
-"Tell them we've cut a deal with Sprint..." (because we conned Verizon into believing we could make a device like the iPhone killer the Storm, and they're so pissed at us, they've done everything but stop selling our handsets entirely.)
"Leak it that Lazardis was high on cold medicine when Kara & Walt interviewed him."
-"Tell everyone that we have cool phones coming out in about a year."
-"Tell everyone that we bought TAT, you know the company that made the original UI for Android." (And that Google eventually made a hell of a lot more user friendly after years of polishing, and that everything TAT has done since is a little strange and useless)
-"Tell them we bought QNX." (An OS that was never intended for mobile applications, but we're fixing that, we have our crack Storm Gen 1 team all over it, and the guys at TAT found a Palm Pre someone left in the lunchroom, and they're just going to copy Web OS to save us time)
-"Tell them apps really don't matter, you can do everything you need on the web."
-"Tell them it's really intended for corporations." (You know, the companies that are adopting iOS and Android devices right & left, because the CEO's played with their kid's/grandkid's iPhones/Droid X/iPad a week ago and went, "WTF??? why didn't my IT dept already integrate this stuff already???"
Hell, I'm surprised the poor guy didn't go postal instead of just quit during the most important roll-out of a device in years for RIM.....