It isn't perfect water, it doesnt have a magnetic strip around it. That is why it must be a hoax
Seriously, why do people buy this stuff? Water filters are often cheaper and provide the exact same quality as freaking bottled water. I guess people who want to be stupid and ignorant will be regaurdless.
I found this quote funny from their webpage though "There?s a lot of hype going around about the source of bottled waters with companies claiming their water is better because it is from a spring, a deep well, an aquifer, a glacier, distilled water, artesian water, or other sources. Regardless of the source and individual preferences, none of it is good enough for our high quality standards. We start with safe water sources tested to be suitable for drinking water and then give it a clean slate with our proprietary 15-step purification process and other technologies so that the water that goes into the bottle is nothing less than ?perfect.?
So first they start by saying that "other bottled water companies get their water from springs, GASP" then go on to say that they do exactly the same thing. It isn't like coke will take sewage water and bottle it (unless they could purify it to FDA approved levels without an overly expensive cleaning system.) Water is water, and people who pay more for it deserve to have no money.