CoinOperatedBoy
Golden Member
- Dec 11, 2008
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Originally posted by: apoppin
Originally posted by: CoinOperatedBoy
Originally posted by: apoppin
i will repeat myself - to others:
What is the big deal that people mailing to promotion addresses are getting responses?
- that is just good PR - something Steam excels in
The big deal is that Valve has taken a creative approach to PR that actively engages the customer in order to generate interest. It goes beyond press releases and rigging reviews at IGN; they've crafted an image for their product and managed to surprise a few interested parties who decided to see how far Valve would go with maintaining that image through their advertisement. Most companies do not go to these lengths, so just as it promotes the game, it also shows that Valve cares about its user base.
So does AMD; we follow their employees and officials on Twitter and they answer our questions
- every company *should* care about their customers; i don't see anything "special" here
It takes a pretty jaded viewpoint to not recognize that Valve tends to go the extra mile. It's special because while perhaps every company should, they don't. I honestly don't know anything about AMD's level of customer interaction, but I'm glad for consumers if they offer a similar experience. That would put them on a pretty short list of places that value more than just the return on their advertising investments.