The difference between ads and purchase links is that the site, gets a cut of all the sales, which makes reviews basically extended advertising.
Ideally a site with journalistic integrity recommends good product for free, for the benefit of the consumer and the company, which in turn incentivizes companies to create good products and informs consumers of what to appreciate in a monitor or a phone. Companies strive to make great products, journalists write honest reviews, consumers are well served and well informed.
All of this is ruined once subversive marketing creeps in and starts warping the review process. Companies then rely on marketing false promises to sell products and also need to pay for reviews, consumers can't trust reviewers and are less well informed, review sites have trouble attracting talent because talent prefers a job as a journalist or something else rather than a shill. Everybody loses, except share holders perhaps.
Generally profit driven industry favors exploiting naive consumers for short term profit, but the collective knowledge of a society ultimately determines the quality of products. When people understand that more FPS, megapixels or megaherz doesn't mean they get a better product, then ultimately engineers aren't forced by the very same marketing evil doers to develop bad tech with pointless characteristics "that sell". This is an old example, but it's fairly easy to come up with a list of things that aren't a real benefit to consumers, but are widely considered desirable and marketable.
Reviews should stride to call into question the usefulness of a graphics card or multi-monitor or SLI and not just compare the market offerings. That goes out the window once reviewers are in the business of selling hardware.