For me it's not outrage at all. If they want this to take off it will gain a better foot hold if it gets opened wide up for everyone who games to make use of regardless of video card vendor. Maybe they have juggled the math and feel as an added proprietary feature they will make more money off it.
It's uniquely different from something like physx or txaa though, as it involves a hardware component. Can't they make money selling the modules alone and then charging some sort of licensing fee to add in software support for gsync on their competitor's drivers ? This technology really screams to be put out there if it is as good as the current small pool of people exposed to it are claiming.
I think it looks great as someone who only will use vsync for single-player games. This would actually allow a much better experience in multi-player games for someone like me.
None of us know what is going to happen yet but if this really is as great as we are led to believe and is relegated to a small selection of crappy TN monitors and remains vendor-locked it won't become as pervasive as some people expect it to be. Vendor locked I could deal with if it is as great as claimed, I would stick to using nvidia cards. But I want modules/upgrade kits designed for every popular monitor out there. I'll never use it if I have to use a 1080p TN 'gaming' monitor, or to get good IQ find I have to buy a 4K Asus monitor with a resolution no hardware known to man can run games at on decent settings.
I hope they are paying attention and realize many gamers who would be interested in this see monitor upgrades as a rarely done thing and many people using IPS screens will never go down to TN no matter how great this might be. Right now I just see Asus, Viewsonic, Benq and Phillips associated. None of them make a decent monitor apart from the Asus PQ321.
I want an upgrade kit for my U3011 or a kit made for those generic Korean 27" 1440p screens at the least. I think opening this up to other GPU vendors for a licensing fee and making money selling the modules would be a good idea as well. It would pay off in huge mind share if any one could make use of it and it is as good as claimed, it would still do plenty for the brand name.