I can find a couple of examples where your statement is false.
Lack of voltage and clock control is an overclockers dream? Short benchmark burst of performance that is throttling back after a minute or two is not something that would appeal to any gamer, a benchmarking nerd maybe...
The notion of game ready drivers is giving me a chills as should for every gamer that is considering keeping the card for longer than until the next get hits the shelves. What if they stop releasing game ready drivers? It is actually a bad thing to need a driver for every release.
Lack of important DX12 features, memory crippled gpus, fake specifications, butchered DP... these are not things you expect from a "better package".
Marketing and lying to its own consumers.