Originally posted by: jonnyGURU
Really, there's nothing incorrect or inaccurate in what he's saying.
The way the process works is that parties "meet" (physically, virtually, what have you), the factory will have a platform and the experts at the reseller will interject their own ideas to improve that platform, etc.
Now, unless there's something unique about this product, something that a patent can be applied for, even if it's a mere design patent, there's really nothing exclusive about this product between the manufacturer and the reseller.
Often times, an agreement is made. The factory knows how many units a day a particular line in the factory is going to be able to put out, and therefore can ask the reseller to commit to the production of that line. This is your typical agreement w/ power supply product and this will give the reseller a contract exclusive.
Unfortunately, this exclusive can backfire on the reseller, especially if the factory sells under their own brand. If the reseller can not sell what the line puts out each month, the factory may take it upon itself to sell the product to another reseller or under their own brand. In MOST cases, the factory is well within it's right to do this.
A real life example of this the MGE XG Duro 900W. XG couldn't move enough units to commit to keeping that particular production line open, so SevenTeam opted out of their agreement and sought another reseller to take over the production of the line. The product still comes off the line, but now with an Ultra X-Pro 750W label on it because of a 3000 unit PO.
Now I believe PCP&C has a bit more power than MGE XG. PCP&C doesn't move a lot of units, but they move more than MGE and can probably keep a line busy for a few months at a shot. It was too premature for Seasonic to pull the trigger on a Seasonic labeled Silencer 750W. So the email from PCP&C to Seasonic was completely appropriate. But if the Silencer 750W were to ever fall from favor, I'm quite sure Seasonic reserves the right to close the line, release the product to another reseller or revamp the product, etc.
Of course, there's always the "wild card" result. What I mean by that is that even if PCP&C doesn't meet their line "quota", they could threaten not to ever use Seasonic as an OEM/ODM ever again if they were to release the Silencer 750W as another brand months from now. This is a tactic Mr. Lee of Antec likes to use. Whether Doug is this way or not, I don't know. Never met him. But the way the industry moves, constant changes, etc. this isn't a tactic that used very often and 9 out of 10 times the line is just closed down.