Originally posted by: inspire
Originally posted by: Pens1566
I'm glad someone mentioned the advertising of prescription drugs. There's no reason why those companies should be purchasing expensive tv slots so I can ask my doctor if lipitor/viagra/etc. is right for me. There are many problems with this:
1) The amount of money they spend on it
2) Patients shouldn't be telling doctors what they should be taking
3) Doctors are already quite well aware of what drugs are available from the also quite expensive drug rep. effort
1) It's their money; they should be allowed to promote their products to increase sales and ROI on the products they develop.
2) No, they shouldn't, but if they're recieving 2 different antiquated dyslipidemia treatments every month in the mail, most doctors aren't going to call them up and ask them if they'd like the new medicine that works better without the side-effects.
3) Practitioners don't always have as much time as you'd think, and particularly with saturated market segments, like dyslipidemia, they're not going to be constantly asking patients if they'd like to switch to the newest thing.
Do you think that viagra would have ever created a market had doctors had to tell their patients themselves about it? before this, most patients weren't even aware that ED was a disorder that could be treated, let alone something they should feel comfortable asking their doctor about. And a doctor isn't going to just pry into your sexual practices and shortcomings.
And seriously, if ads aren't allowed to increase sales, what do you honestly think will happen? Pharma companies outlay a significant amount of money for R&D, and they have to make a profit to stay in business and continue making drugs. If the number of a particular drug is sold, its price will be raised in order to compensate. Add that to the money no longer in the economy from ad revenue.
So, I disagree. I think there are much more prudent places to cut back health expenses, especially since Pharma costs only make up a small portion of overall healthcare expenditures.