And basically this event showed that BD chips will be highly overclockable. Whether or not it will be worse or better at it compared to the intel counterparts is something thats remained to be seen. Nothing more, nothing less.
But if they used helium and LN2 to overclock CPUs, how does that translate to "BD chips will be highly overclockable"? That
only tells us that they overclock well on exotic cooling. It doesn't say anything about how well those chips will overclock on air or water cooling (which is what 99.9% of the market will be using).
Secondly, they only overclocked 1 module w/ cache disabled. That tells us nothing about real world overclocking with full cache enabled and all cores enabled. For instance, if someone overclocked 1 core of 2500k to 10ghz, so what? Who is ever going to be using a 2500k with 1 core? No one. Do people overclock a Fermi GPU with half or 1/3 of its shaders disabled? No. I am just amazed these so called extreme overclockers find it "an achievement" to take an 8 core CPU and overclock only 2 of its cores to break a world record...a world record in frequency (which from Pentium 4 days we know is meaningless).
Analogously, that would be similar to taking an 8 cylinder car engine and then claiming you achieved world breaking fuel economy by only using 2 of its cylinders, yet in the real world that would
never happen. So what is the point of such an exercise? Bragging it seems.
To me, this is a poor a marketing exercise that gets a couple people excited, and most likely those who are into extreme overclocking. Apple (arguably the most successful marketing/technology company of all time) would never allow for such an amateur marketing event to take place before the launch of their new product. AMD
really has needs to take a page from their book and learn how to properly market and launch their products for its intended market segments. Doing an extreme overclocking event to get people excited about BD is a waste of a time. Why wouldn't they show any benchmarks? Talk about power consumption parameters?
I still don't understand why it's a big deal to break 8.3ghz on
exotic cooling for anyone who intends to buy BD. Unless
you personally use LN2/Helium cooling at home, that overclock is only theoretical in nature because it's worthless in the real world.
Again, this has nothing to do with AMD. If Intel did this with IVB and told me oh look IVB can get to 25ghz on LN2, I'd also find such an exercise a marketing gimmick.