@nosirrahx Once Pat Gelsinger made the comment in an interview "I never want to be in memory", I had a bad feeling.
Remember Gelsinger had influences from Andy Grove, the famous Intel CEO and co-founder that changed Intel from a memory focused manufacturer to a CPU based one which paid off handsomely for them.
I think the best way would have been to make Optane Memory really like memory and use the server Memory Drive feature to extend your system memory. I think that would have had lot more appeal. Then that would eventually transition into PMM modules.
I think another thing that killed it was the endless Sapphire Rapids delay. I seriously don't get it. Open it up so it can work on AMD servers! That's how you expand into a new market, not let it's fate be tied to a problematic platform.
Yea not opening up was an issue but Intel themselves had serious issues making it work on their own platform.