Oooh...Justin and McDonald's..."I'm lovin' it"

[JC]

Oh boy....McDonald's has a new slogan! "I'm Lovin' It"

and they've got a new Corporate Tool! Justin Timberlake! <swoon>

"We challenged our agency partners to put aside everything they knew about us and come up with fresh, original thinking, all of it with today's customers in mind," said Light. "'i'm lovin' it' represents the best of what we felt were a number of outstanding ideas, many of which will be incorporated into future marketing programs."

Sad commentary on 'fresh thinking', indeed....

 

[UNCjigga]

Just saw this ad...not lovin' it...what's with the throwback 80's urban theme?

 

[spanky]

they should've gotten heidi klum.

 

[JC]

lol......I thought this thread got overlooked!

 

[Kalvin00]

Originally posted by: spanky
they should've gotten heidi klum.

mmmmmmmm......heidi klum.....

 

[UNCjigga]

Originally posted by: spanky
they should've gotten heidi klum.

Are those Hershey Kisses or are you just happy to see me?

 

[GTaudiophile]

Originally posted by: spanky
they should've gotten heidi klum.

ROFL. She can't eat McDeath AND keep that amazing figure.

 

[spanky]

Originally posted by: GTaudiophile

Originally posted by: spanky
they should've gotten heidi klum.

ROFL. She can't eat McDeath AND keep that amazing figure.

i don't care, just put her half naked body on giant posters all over the place!

 

[Ladies Man]

Originally posted by: spanky

Originally posted by: GTaudiophile

Originally posted by: spanky
they should've gotten heidi klum.

ROFL. She can't eat McDeath AND keep that amazing figure.

i don't care, just put her half naked body on giant posters all over the place!

all she has to say is "i'm lovin it" doesn't actually have to eat anything

 

[isaacmacdonald]

Originally posted by: JC
Oh boy....McDonald's has a new slogan! "I'm Lovin' It"

and they've got a new Corporate Tool! Justin Timberlake! <swoon>

"We challenged our agency partners to put aside everything they knew about us and come up with fresh, original thinking, all of it with today's customers in mind," said Light. "'i'm lovin' it' represents the best of what we felt were a number of outstanding ideas, many of which will be incorporated into future marketing programs."

Sad commentary on 'fresh thinking', indeed....

jesus christ. it's always the same thing. "Our goal is to come up with a fresh disguise for our old, generally unhealthy and rather unappetizing food". Instead of expending millions on marketing sematics, how about fvcking changing the menu to something that doesn't suck quite so much?

I'm nauseated by the perponderance of marketing in lieu of content.