1. Get reputation for having the best MP3 player (a popular item, that many people, not just computer geeks, want).
2. Package it with terrible software for PCs (Apple's biggest competitor).
3. Point to bad software, and claim that OBVIOUSLY, Apple computers are far superior to PCs.
4. Give people yet another reason to switch to Apple.
Or, maybe it's just because the Apple marketing department really doesn't know anything about PC software, and picked the cheapest product.
2. Package it with terrible software for PCs (Apple's biggest competitor).
3. Point to bad software, and claim that OBVIOUSLY, Apple computers are far superior to PCs.
4. Give people yet another reason to switch to Apple.
Or, maybe it's just because the Apple marketing department really doesn't know anything about PC software, and picked the cheapest product.