hmm..this post would clear things up.
http://www.fragdolls.com/post.php?id=84
The Frag Dolls are a group of girl gamers brought together by Ubisoft to play and promote games. It?s much like a sports sponsorship in which a company helps the athlete do what she does best. Ubisoft asks us to be informed about certain games so that we can talk about and play them well. In exchange, we?re supported in playing video games, competing, going to events all over the country, writing our own editorial blogs about whatever, being involved in online communities, and generally representing girl gamers by being ourselves. Because this is a community outreach effort on Ubisoft?s part as much as it is anything else, we have a mutually beneficial relationship.
The recruitment process was straightforward. The Craig's List ?casting call? for girl gamers was posted. Respondents went through a multi-stage interview process in which the coordinators and candidates discussed the project?s overall goals and direction. In the final interview stage each candidate?s gaming skills were tested via Xbox Live. The competition was intense and final offers were made to the cream of the crop.