Also, I think what's needed are the guts to eliminate PvP completely from a PvE-centric game. And vice-versa, I suppose. Although I don't know if a MMORPG PvP-only game is sustainable at all. Do they even exist (EVE?)? If they don't, someone might as well try to make one.
At least have the guts to make them completely separate so there's no balance issue. I think LotRO does it very close to perfection with their PvP implementation. You can PvP, but you will have to create a new character if you want to be on the 'other side'. That PvP character does not have access to PvE content.
Back to this game, if they do want to make it a PvP game (suitable, because of the Bounty Hunter aspect, etc), then please have the guts to make it a totally 100% PvP game. Even in this thread there are many already posted how they want more world PvP, ganking, etc. I won't buy the game if this is the case, but who cares? There's a ton of PvP lovers who want to play the game, right?
On the other hand, if they want to appeal to the PvE players, focus on the storyline, raid dungeons, professions, etc., have the guts to eliminate PvP completely, or separating it like LotRO does.
Will this happen? Of course not. Just like they don't have the guts to create something different from WoW, they don't have the guts to do this either. They want as much money as they can grab, they don't care about what I (or you, for that matter) want 😀