Woof, just read the AT review and I realized they are using a new card to represent the Radeon HD 7970, I can only predict the backlash this is going to create because using that card to represent team red makes the Titan look awful in noise/power/cooling metrics.
I know, price is the dead horse, but holy crap for that price premium I was really expecting a straight out massacre.
Again, those buying, don't let anyone rain on your parade (I was in those shoes when the $550 7970 was in the hot seat), kudos for the hardcore!
EDIT: Since I've been debating going CFX on my rig, that card used in the review seems decent, I like the load/temp/noise for it. Great review AT!