Seriously, sold out in less than 15 minutes? Get your shit together, Google.
It was less than 2 minutes.
I checked at 3:00pm EST and posted here.
After posting here, I checked the bumper to see whether it was available, added the phone to cart, read about the "Link to Google account" thingy to understand it, and click the proceed button but got errors and refreshed screen to see sold out sign.
All that was between 3:00pm and 3:02pm. I posted my event as it happened above at 3:14pm and after posting it and refreshing the page, I saw an Add to cart sign back again with "ships in 1-2 weeks" on it. I ninja edited that 3:14pm post to inform everyone. Added it to cart after that ninja edit with it stuck on proceed. Refreshed and saw a sold out sign again as I detailed in my 3:17pm post.
Clicking the proceed button gave me a different answer from before.
Before it said...As of 3:21pm(which I posted about at 3:24pm)
"
Oops, we had trouble processing your request. We're working on fixing the issue. Please try again later."
Now it says...As of 3:32pm
"
Due to high demand, your order could not be processed. Please try again later."
Nexus 4 is still stuck in my shopping cart as of this post.
***EDIT***
Error message changed again as of 3:45pm. "
Oops, we had trouble processing your request. We're working on fixing the issue. Please try again later."
Looks like I will keep playing with this "Proceed" button for a while with it still in my cart.