Official: AMD re-introduces FX Brand for high-end Processors

chihlidog

Senior member
Apr 12, 2011
884
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Not that we didnt already know this, however here's an official press release.

http://www.marketwire.com/press-rel...sors-and-platforms-at-e3-nyse-amd-1523383.htm

June 07, 2011 00:01 ET
AMD Reintroduces FX Brand for High-End Processors and Platforms at E3

AMD Continues to Power the Ultimate PC Gaming and Hi-Def Experience With FX Brand and New "Gaming Evolved" Collaborations


LOS ANGELES, CA--(Marketwire - Jun 7, 2011) - AMD (NYSE: AMD) today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its "Gaming Evolved" program, driving the PC gaming experience forward with native HD3D support in Eidos Montreal's "Deus Ex: Human Revolution," and new collaborations with Bioware, Creative Assembly and Codemasters.
FX Brand Enables Top-Flight Experience for Gamers and HD Media Enthusiasts
The FX brand is associated with AMD's fastest processors and most powerful platforms -- those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences. In addition, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the "Scorpius" platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon™ HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.(1)
"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of Worldwide Product Marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC's performance."
AMD Adds New Members, Titles to Gaming Evolved
Furthering its commitment to PC gaming innovation and promoting an open and advanced experience for gamers, AMD continues to add members and grow relationships in the second year of the Gaming Evolved program. True to its previously announced commitment to PC gamers, AMD remains focused on working with the best software developers to maximize the user experience. Gaming Evolved combines AMD's expanded support for Microsoft DirectX® 11 games (which use the latest graphics technology from Microsoft), along with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which enable multiple graphics processors in one computer), and native AMD HD3D support to enable standards-based stereo 3D display capabilities for a truly immersive 3D visual experience.(2)
"Since the launch of AMD's open stereo 3D initiative last year, developers have been embracing native 3D support that will work with a range of 3D glasses and monitors from different vendors," said Neal Robison, director of ISV Relations, AMD. "This excitement by developers is starting to pay off with the announcement by Eidos-Montreal that 'Deus Ex: Human Revolution,' will enable native stereo 3D support."
With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image quality for a more realistic experience. AMD HD3D technology supports more than 400 titles through AMD's technology partners, and AMD's open 3D ecosystem approach encourages the broadest selection of 3D solutions, available at the most affordable cost.
"We are thrilled to be working with AMD, an innovative leader in PC hardware and software, incorporating their technology into Deus Ex: Human Revolution for PC," said Stephane D'Astous, general manager of Eidos-Montreal, a Square Enix studio. "It's also exciting that Deus Ex: Human Revolution is the first video game title optimized to natively utilize AMD HD3D-capable hardware. Coupled with AMD Eyefinity functionality, PC gamers will be even more immersed in the action-rich gameplay and compelling storyline."
In addition to Eidos, AMD's new partners include major developers of critically acclaimed titles, including Bioware's "Dragon Age II," Creative Assembly's "SHOGUN 2: Total War" and Codemasters' "DiRT 3," which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.
AMD at E3 2011
E3 attendees can experience these stunning technologies with their own eyes at the AMD booth (#823 South Hall), which will feature demos of AMD technologies and upcoming game titles including "Orcs Must Die!" from Robot Entertainment and DirectX 11-enabled "Blacklight: Retribution" from Perfect World.
Supporting Resources

About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Fusion Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.co
 

podspi

Golden Member
Jan 11, 2011
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It's crazy, but I'm praying for a paper launch at this point! Can't buy until the fall anyway, but I want those benchies!
 

formulav8

Diamond Member
Sep 18, 2000
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They're just saying there will be a demo of the new FX platform/processors but not a release correct?
 

busydude

Diamond Member
Feb 5, 2010
8,793
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From E3:

DSC01653_c_800x600.jpg
 

OCGuy

Lifer
Jul 12, 2000
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So the big thing is an announcement of a brand name?

Sounds like a nV event. Haha.
 
Mar 10, 2006
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This. Launch. Is. Worthless. Without. BENCHMARKS! (well, not worthless, but incredibly frustrating! I AM HYPED AND WANT TO SEE PERFORMANCE)
 

THRiLL KiLL

Senior member
Nov 18, 2010
910
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This thread is useless without benchmarks :biggrin:

as for the fx coming back. its a good thing! it makes it easier for the non-tech people to identify what is the fastest procs amd has.
 

sm625

Diamond Member
May 6, 2011
8,172
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No way all cores are running at the same temp, especially when that temp is 19.0C. Not possible.

No way all cores are running at 1.4V. Software is obviously broken, so why believe any of it.

500MHz idle is impressive though.
 

drizek

Golden Member
Jul 7, 2005
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Why are they showing a screenshot of broken power management? I don't get it. Why are all the cores at 1.4V? And why are half of them idling at 3.6GHz?

What are they trying to prove?

That their platform is so immature that their own software can't read voltages correctly?
That their "high-frequency architecture" can't get past 3.6GHz at 1.4V?
That their power management is broken?
That their Turbo is broken?

I guess the one useful thing in that picture is that it shows they can adjust multipliers per-core rather than per-module.
 

Genx87

Lifer
Apr 8, 2002
41,091
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Digging out old branding, fluff about dev relations, and a screenshot of a broken overdrive on BD. Sounds wonderful.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
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From E3:

<pic>

1.4V?

And why are the idle clocks so high? In fact why are they clocked at all if they are idle?

I thought the idea of power-gating was the clockspeed went to zero because they shut the clock off?

Meh. I'm more confused now than when I was yesterday. :mad:
 

BLaber

Member
Jun 23, 2008
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Why are they showing a screenshot of broken power management? I don't get it. Why are all the cores at 1.4V? And why are half of them idling at 3.6GHz?

What are they trying to prove?

That their platform is so immature that their own software can't read voltages correctly?
That their "high-frequency architecture" can't get past 3.6GHz at 1.4V?
That their power management is broken?
That their Turbo is broken?

I guess the one useful thing in that picture is that it shows they can adjust multipliers per-core rather than per-module.

Check individual CPU load & decide for yourself before assuming too much.

Also top field has VID reading & bottom field has voltage reading being shown , Its great to see each core behaves independently in terms of turbo , I had assumed only a complete module (2 cores in a single module) could be power gated & not individual cores, Awesome.
 

Janooo

Golden Member
Aug 22, 2005
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1.4V?

And why are the idle clocks so high? In fact why are they clocked at all if they are idle?

I thought the idea of power-gating was the clockspeed went to zero because they shut the clock off?

Meh. I'm more confused now than when I was yesterday. :mad:

500mhz2.jpg


Is it better now?
 

996GT2

Diamond Member
Jun 23, 2005
5,212
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500mhz2.jpg


Is it better now?

Not really. No way all 8 cores are running @ the same temperature.

In addition, a few of the cores are shown as using 1.4V and they're only running at 917 MHz and 1009 MHz!

The software definitely has some issues. Not sure what AMD was going for by showing this broken software at E3.
 

OCGuy

Lifer
Jul 12, 2000
27,224
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I don't trust overdrive's VID reading.. it is borked.. and going by AMD temp reading.. it is also borked. Overdrive(Other apps too) always shows my CPU temp to be less than my ambient temp.

So why even show these borked screenies, when there are already whispers of problems?
 

busydude

Diamond Member
Feb 5, 2010
8,793
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So why even show these borked screenies, when there are already whispers of problems?

It shows each integer core can operate at different frequencies.. even if they are from the same module.