I just saw the thread and I'm going to do some multi-reply here
Originally posted by: Lonyo
[On moneycentral.msn.com, latest financial results:
Nvidia: $1.89bn sales
$77mil income
Net profit margin: 7.00%
ATi: $1.83bn
$169.8mil income
Net profit margin 9.3%
1st, the margin is wack in the Nvidia thing... 77/1890 = around 4%, not 7%.
As has been said, NVDA isn't going anywhere, they are healthy compared to 3Dfx. 3Dfx had the enthusiast market and THAT WAS IT. They were really just breaking onto the scene too, they didn't have years of sucess behind them. v1 and v2 were it. They were completely and totally dependent on people who only really care about benchmarks and performance comparisons.
Many of 3Dfx's moves were aimed at trying to break into the OEM market. They KNEW they wouldn't survive in the enthusiast market alone, they needed some of the lower end market that could provide some stability. They didn't succeed in getting much OEM share. As a result, not long after they released one generation that wasn't as competitive, they were hurting BAD.
If nVidia were in the same position, they'd ALREADY be hurting bad after the last generation of GPUs. nVidia clearly went the wrong direction with multiple texture passes per pipeline, but this gen they have clearly recovered.
Originally posted by: Auric
Someone mentioned that NVIDIA's audio product relied upon licensing technology which has since been sold and is not likely to be available to them anymore (see Scipher).
Actually, if you read the stuff at nforcershq.com, they are saying that contacts inside nVidia are pointing at the motherboard manufacturers (nVidias customers) not wanting the product. The reason the customers are not creating enough demand for the product? They do not get scored down by review sites for having just crappy integrated audio. So if the reviewers are not seeing SoundStorm as an advantage, why should they include it in their product?
It's very interesting, and I can see it being true. I mean a few years ago you saw nothing but bitching about how the DIMM slots were too close to the AGP slot, and you had to take out the AGP card to add/remove RAM. And now you see ZERO motherboards with DIMM slots too close to the AGP slot.
The rumored inclusion of SoundStorm2 into the nForce4 chipset has pretty much been debunked and is for sure NOT TRUE, integrated SoundStorm audio is dead, at least for now. There are some rumors that PCI-e may bring about the potential for a standalone card. Apparently the standard PCI bus is not fast enough to do the things that SoundStorm does, and they cannot create a PCI SoudStorm solution, but PCI-e may be possible. However there was speculation about how profitable an enthusiast standalone soundcard can be, especially given Creative's virtual lockdown of OEM customers.
It was also interesting to read how the reason that SoundStorm is generally low quality audio is because the motherboard manufacturers use crappy DACs in conjunction with it, and if you get something with a better DAC externally, SoundStorm could be excellent sound quality AND excellent 3D.
I, for one, was totally bummed at the news that nForce4 would not include SoundStorm. That had been my holdout on going to A64. I want an alternative to Creative, and now there is none unless you stick with an AXP.