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Nvidia to sell their own branded Geforce cards

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Well margins are so tight these days why shouldn't Nvidia want more of it? When it comes to best buy most people do not realize that if they buy a card there and it has a lifetime warranty best buy will honor it and give you store credit. They wont even test it. I had two 3870s die within a week of each other two years after I bought them. Best buy gave me purchase price store credit. They will do this for many products....
 
It is about none of the above imo 😛

Best Buy needs to sell 3D televisions to be profitable and Nvidia wants to be part of their Christmas season national television ad campaign ("3D TV powered by Nvidia"). Their AiB partners will make money on the 3D glasses in the "bundle" and will sell less expensive but similar cards.

It's a promotion with a single retailer. Who wants to bet that we will see Nvidia 3D demo kiosks inside Best Buy starting next week?
 
Idontcare said:
Welcome to the forums krumme! :thumbsup:

If your post is intended to be a response to mine above then I will say I have no ability to fathom Nvidia's rationale and motivation for this maneuver.

These kinds of decisions occur and operate at a macrocosm level compared to my piddly little microcosm perspective.

I can argue pro's and con's based on logic, but that logic operates in a vacuum with respect to the initial conditions and boundary conditions confining Nvidia's decision makers...in addition to the fact any logic I'd employ would be sans the benefit of data and information Nvidia's decision makers have at their disposal.

In other words my best isn't even good enough to be considered "second-guessing" Nvidia's decision makers. Second-guessing implies I have the same information they have but I would make a different decision with that data...I'm not lucky enough to be in that position.

This is more like third-guessing or fourth-guessing.
Click to expand...

Thanx.
I dont have a clue either for the motives, - and i am surprised by the move, and think your points is absolute excellent; We tend to make ourselves experts on other peoples work, as if they have no competence themselves. What a pain that is in our daily professional work when someone with little competence on our professional work, give us a lot of "good" advice.

What i do know is that often seeking for motives leads to giving guilt for the involved ("you are the guilty"), and angry feelings. Therefore we should be carefull in seeking for motives and judging others. It often leads to the wrong solutions for all involved.

It might be because of promoting 3d as apoppin says, i dont know - it seems like the best proposal i have read. But I am left with the impression that the end result might be lot of NV partners will be more unsecure, and perhaps demotivated by the move and the long term consequenses will be a eroding trust between NV and their partners.
 
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in the movie krumme posted, a man and a woman are in an island surrounded by sharks... the man is playing and knocks away the boat. The two solutions are then offered.
1. the "what usually happens", crying man goes into water to rescue boat, sharks converge.
2. "the right solution", they tear down a tree and build a new boat from it, together.

I have no idea how that could possibly relate to the nvidia situation here, if someone does please explain.
 
I don't think this is all that important unless Nv is actually making the cards.

If they are just having them produced by a 3rd party like Foxconn then it doesn't matter. They'll shell out a reference board and have it build and sold by someone else.
 
taltamir said:
in the movie krumme posted, a man and a woman are in an island surrounded by sharks... the man is playing and knocks away the boat. The two solutions are then offered.
1. the "what usually happens", crying man goes into water to rescue boat, sharks converge.
2. "the right solution", they tear down a tree and build a new boat from it, together.

I have no idea how that could possibly relate to the nvidia situation here, if someone does please explain.
Click to expand...

NV has strong relationships with its AIBs (the palm tree). The sharks are investors out to get JHH (the 2 ppl on the island) for lower profit margins thanks to HD5000 and impeding 6000 series. JHH's quick and dirty solution is to take AIBs profits himself by selling directly to retailers. That's all I could come up with 😛
 
RussianSensation said:
NV has strong relationships with its AIBs (the palm tree). The sharks are investors out to get JHH (the 2 ppl on the island) for lower profit margins thanks to HD5000 and impeding 6000 series. JHH's quick and dirty solution is to take AIBs profits himself by selling directly to retailers. That's all I could come up with 😛
Click to expand...

lol 😛

so nvidia is going to chop down its AIBs and make a boat out of them?
 
Well the point is very simple, NV needs to do even stronger cooperation with their partners to succed. And at a very dificult time for NV. I think of the man as the partner fx. BFG, and NV the woman. The woman sends him (fx. BFG) to the sharks - and its just a momentary solution. The long term solution is that they have to cooperate better to succed.

Ofcourse this is very simplified and meant to be fun, in reality as Idontcare says, NV will have data that gives them good reason.

Years ago i worked at retail, trainning shopmanagers and assistants at selling computer stuff, and handling service. I hope its different in your countries, but in my country its low status job, and i guess its undervalued. Because i also trained at the shop floor i develloped a deep respect for the people involved and the competenced they had, - a respect i didnt have before. Retail is so damn tough and hard work, you have to be really good to succes. I dont know why NV wants to be there, and not focucing on their core business?

But perhaps its because their core business is changing a bit?
 
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The cards are up at BB's website now

bbnvidia.png
 
krumme said:
Well the point is very simple, NV needs to do even stronger cooperation with their partners to succed. And at a very dificult time for NV. I think of the man as the partner fx. BFG, and NV the woman. The woman sends him (fx. BFG) to the sharks - and its just a momentary solution. The long term solution is that they have to cooperate better to succed.
Click to expand...

ooh, that works out perfectly...
 
krumme said:
Well the point is very simple, NV needs to do even stronger cooperation with their partners to succed. And at a very dificult time for NV. I think of the man as the partner fx. BFG, and NV the woman. The woman sends him (fx. BFG) to the sharks - and its just a momentary solution. The long term solution is that they have to cooperate better to succed.
Click to expand...

....
 
Skurge said:
WOW! They are out to make some huge profits there.

I thought it was only going to be GTS450 cards and lower.
Click to expand...
actually its not surprising. if they price them to compete with the AIB partners then they are directly competing with them. if they price themselves into the next product price bracket, im sure customers will still buy them (its BB after all), but at the same time they're still being fair to their AIB partners. its not their fault that customers are stupid shmucks :biggrin:
 
If they can get away with it at BB, then so be it. Honestly EVGA, MSI, XFX, Diamond....they are not targeting the BB crowd anyway. It is a completely different market.

BB is for the people that will pay $60 for a HDMI cable...or the kid that goes in with mommy and points at a card because it has a high number.

I think if they were directly competing with partners at the enthusiast level, it would be bad. This is a niche that most other computer tech companies exploit, you can't blame nV for doing it too.

They also charge $200 for a pale pimply kid to come to your house and set up your wireless network. Different market.
 
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I think nVidia should open there own stores like Sony, Bose, and Apple do. Surely it's the AIB partners and retailers faults that their sales are tanking. JHH could build a Super Center in Santa Clara and go onto the sales floor personally to show them how it's done right. </sarc> 😛
 
did nvidia officially explain this yet? also wondering if the gt 430 will be included in this promotion at best buy?
 
The 460 and 450 have been instock for about a week or two. As of right now, it appears that it will only be those 2 cards.

As a couple of people have pointed out, the target audience is not most of us here, but people with a lot of money and not much knowledge.
 
Anyone want to take a bet to see if the HD 68X0 launch will drop the retail prices of the GTX 450 / 460 at Best Buy?
 
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