Yeah it's only worthwhile to me if it's something I'd actually pay money to buy. If it's bundled with a craptastic title, like Frontlines: Fuel of War, or one I'm not interested in, like R6: Vegas, it's pretty much worthless to me. Or if the company offers the bundle long after the title has been released, and I already own it by then.
On the whole though, most of the bundle offers have been pretty decent recently (GRID, Crysis, Witcher, CoD4, FC2, etc).
Hmm...it looks like XFX isn't offering the rebate on the
FC2 bundle (exact same card as the CoD4 bundle). At that price, that's kind of a mediocre deal considering how handily it gets beaten by the 4830, which are now showing up with rebates. At that rate, I'd just get the 4830 and buy FC2 separately. Come on XFX...get with it.
This
BFG offer seems less crappy...free FC2 + 3DMark Vantage + mini flash light for registering a GT200 card. So in theory, you could combine that with the BFG birthday discount (GTX260 for ~$210 AR), which isn't too shabby.