I have a feeling Nvidia is going to have to come out as a new player in the console market.
They're not making it in phones, they're not making it in tablets, and they're probably not making it in laptops. It's the only thing left, and the big players are all locked up. Maybe Nvidia partners with Valve or Sega or Ouya and makes a push for an ARM/Android based gaming platform? I bet Nvidia could hit a $150 price point if they're willing to have small margins and try to make it up on games.
They're not making it in phones, they're not making it in tablets, and they're probably not making it in laptops. It's the only thing left, and the big players are all locked up. Maybe Nvidia partners with Valve or Sega or Ouya and makes a push for an ARM/Android based gaming platform? I bet Nvidia could hit a $150 price point if they're willing to have small margins and try to make it up on games.
^ ^ This Right Here ^ ^
I was really looking forward to the tegra 3 before I realized, it was a year late and slow. This just made me throw up my arms and said iphone5. I got tired of android right after jelly bean.
However the tegra gaming demos sold me on nvidias tegras and I wanted a phone capable of what I saw. It's just never happened and I realized snapdragon would dominate.
This is really their last chance of spinning this off and a gaming console would be ideal in this situation. What any margins they will lose eating hardware costs, this could easily be made backup from the upcoming maxwell cards. They could finally breath and work the tegra platform into something unbeatable. However, to get there they would need the console market.
Otherwise, are they going to keep pissing away money at something that is dragging them down or cut their losses? I say this is where Nvidia is headed because naturally, AMD is arch enemy one to them and are dominating AAA Consoles. Nvidia knows they could produce a better console option if they were to be successful with Nintendo, sega, steam, etc or any other player for a potential new console.
I think this is where they are going and it may even involve Nintendo. Seeing those demo shots leads me to believe that may be the footprint for an upcoming console.
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TK1's GPU appears to be at least 1.5x more power efficient (using GFXBench 3.0) compared to any other ultra mobile GPU available today. So for a given workload, the TK1 GPU will use less power than other ultra mobile GPU's. The advantage of TK1's GPU is that it has incredibly high headroom (relatively speaking), so it can scale in frequency to work well in a variety of form factors (including high end smart phones, phablets, tablets, microconsoles, etc.). The TK1 CPU also appears to be close to 1.5x more power efficient (using SPECInt) compared to the T4 CPU. The fact that NVIDIA's reference tablet for most TK1 demos is a small, thin, fanless 7" tablet speaks volumes for how good the power efficiency is relative to prior gen Tegra.
Denver is supposed to clock up to 2.5GHz in TK1.
I was initially surprised too about lack of new info on TK1 at MWC 2014, but then I realized two things: 1) TK1 started sampling no earlier than ~ July 2013, so a finished real world product will probably not come before April 2014 due to a ~ 9 month sampling-to-shipping lag; 2) TK1 will likely be used by several secretive customers who are not ready to tip their hand just yet.
On a side note, the software stack should be really good on TK1. For the first time ever, NVIDIA will be able to leverage their existing modern Geforce software stack.
Yeah well I read snapdragon octocores are now sampling... No ones catching Qualcomm and Nvidia even said their in baby step mode. I dunno, I wish them the best of luck.
Bubbleawsome
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Qualcomm's "octocore" SoC is an upper midrange 615 series SoC with standard ARM A53 64-bit CPU cores. That is way, way different than NVIDIA's TK1 Denver SoC. In terms of single threaded CPU perf., there will be no comparison between the two (in fact, Denver in TK1 may be 1.5-2x faster in single threaded perf than Cortex A15 in T4).
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Not for Tegra. Tegra could run ChromeOS or Windows RT, but I doubt it'll get any significant market share there.
tweakboy
Diamond Member
Here is some information on how TK1 will help to push Tegra Automotive forward way beyond digital instrument clusters: http://www.pddnet.com/articles/2014/03/inevitable-future-driverless-cars
Note that the actual TK1 SoC will be in the single digit watt range, while a full driver assistance platform (including cameras, sensors, and various other components and processors in addition to TK1) will be close to 50w, which is an order of magnitude less power consumption than previous driver assistance solutions.
Note that the actual TK1 SoC will be in the single digit watt range, while a full driver assistance platform (including cameras, sensors, and various other components and processors in addition to TK1) will be close to 50w, which is an order of magnitude less power consumption than previous driver assistance solutions.
the automotive market is not even worth of a discussion. its nothing. nvidia is not the only player in the automotive market. they are the only ones shouting from the roof tops about it.
LOL, right. Tegra automotive will contribute > $400 million of revenue per year by Fiscal Year 2016. So obviously this is significant to NVIDIA (and anyone else who is actually interested in automotive technology).
Grooveriding
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Agreed. And with Apple's announcement of iCar, along with them having near every major car manufacturer announced and onboard, any foray from nvidia into car integration will be getting crushed by Apple and their offering.
Apple's CarPlay initiative is in no way, shape, or form comparable to Tegra's automotive initiative. CarPlay is simply a software interface between iPhone and Car. Tegra is an application processor inside the car. Two very different things.
Grooveriding
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Apple has pushed in with all major manufacturers with iCar, along with Google now making the push for Android as well. Apple would be only too happy to make the play to have their processors used in those vehicles with iCar support.
Cars supporting Android are coming as well, and it could be interesting to see if we get cars that support both Android and iCar - regardless of installed hardware, with the option to choose what OS you install. I expect it to go the same way the smartphone and tablet market has processor wise; the lion's share to Apple and Qualcomm, then possibly Intel as well in the future, with the dregs left for the small bit players like nvidia and the like.
Tegra always seems to be all-talk with little to show for it; late, power-hungry, over-promised and under-delivered - while the big players; Apple & Qualcomm, dominate.
Cars supporting Android are coming as well, and it could be interesting to see if we get cars that support both Android and iCar - regardless of installed hardware, with the option to choose what OS you install. I expect it to go the same way the smartphone and tablet market has processor wise; the lion's share to Apple and Qualcomm, then possibly Intel as well in the future, with the dregs left for the small bit players like nvidia and the like.
Tegra always seems to be all-talk with little to show for it; late, power-hungry, over-promised and under-delivered - while the big players; Apple & Qualcomm, dominate.
You just don't get it do you 
. Apple/Google are working to provide a software interface between iOS/Android smartphones and car systems. NVIDIA, on the other hand, provides the application processor to power various electronic systems in the car (with software stack provided on top of that). These are NOT mutually exclusive!
You can say what you want about older Tegra processors, but that has no relevance here. The Tegra automotive design wins are already locked in, and Tegra K1 is the most advanced and most power efficient SoC sampling at this time in the automotive space with respect to graphics and GPU compute.
The design requirements, product integration cycles, and software tuning are all completely different between a consumer-grade SoC and an automotive-grade SoC. One cannot simply throw a box around a consumer-grade SoC and magically turn it into an automotive-grade SoC fit for a premium vehicle.
. Apple/Google are working to provide a software interface between iOS/Android smartphones and car systems. NVIDIA, on the other hand, provides the application processor to power various electronic systems in the car (with software stack provided on top of that). These are NOT mutually exclusive!You can say what you want about older Tegra processors, but that has no relevance here. The Tegra automotive design wins are already locked in, and Tegra K1 is the most advanced and most power efficient SoC sampling at this time in the automotive space with respect to graphics and GPU compute.
The design requirements, product integration cycles, and software tuning are all completely different between a consumer-grade SoC and an automotive-grade SoC. One cannot simply throw a box around a consumer-grade SoC and magically turn it into an automotive-grade SoC fit for a premium vehicle.
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DeathReborn
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Mercedes are only using Apple for the new C-Class because the Android alternative isn't ready & when it is Merc will kick Apple to the curb. As far as I can tell very few are officially on board, most are in discussions.
They aren't going to "kick Apple to the curb", but rather will work towards having compatible software interface for iOS and Android smartphones, respectively, when connected to the car infotainment system. That said, these car companies will still rely on dozens (if not hundreds) of other processors in the car to handle advanced and basic functions related to digital instrumentation, infotainment, maps, driver assistance, etc.
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Grooveriding
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You just don't get it do you
You can say what you want about older Tegra processors, but that has no relevance here. The Tegra automotive design wins are already locked in, and Tegra K1 is the most advanced and most power efficient SoC sampling at this time in the automotive space with respect to graphics and GPU compute.
The design requirements, product integration cycles, and software tuning are all completely different between a consumer-grade SoC and an automotive-grade SoC. One cannot simply throw a box around a consumer-grade SoC and magically turn it into an automotive-grade SoC fit for a premium vehicle.
I understand perfectly well that Android and iOS are software, but of course they'll need compatible hardware that supports those operating systems. The same hardware we find in current iOS and Android devices. The same hardware made by primarily by Apple and Qualcomm devouring the majority of the apple that nvidia has consistently failed to get much of a bite of...
I suppose you may be right, I mean, we've heard this all before about every past Tegra releass of course - but - maybe this time it's actually true.
Although it's equally possible, perhaps moreso, that a year from now we'll be seeing paltry design wins for K1. Then the announcement of the successor to the unpopular Shield device with one of the many mothball gathering K1s inside, a fan to keep it cool and 75% discount coupons being given away with every geforce card purchased... :whiste:
Of course I am right
. The automotive segment doesn't work the same way as the consumer segment, as contracts are locked in for many many years at a time. NVIDIA has > $2 billion (!) in Tegra automotive design wins locked up over the next 6-7 years. It is what it is. Obviously NVIDIA will not target very low cost vehicles or very high volume vehicles where margins will be very slim, nor will they be working with all luxury car brands, but they will be working with some of the best and most reputable car brands in the business.
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Of course I am right
VW uses Tegra for their Golf series.
Of course I am right
Out of curiousity, what's the source for projected Tegra Automotive revenue? The only hit I got doing a search for such was your forum post.
As for the design wins and all, I find it quite telling that both Intel and Nvidia had a BMW i3 at their respective CES booths this year proclaiming their design win in the car. I do wonder if each company properly advertised which portions of the computer systems their silicon was actually running? It's quite confusing when NVIDIA implies that they're running it - http://blogs.nvidia.com/blog/2014/0...s-no-one-not-even-our-competitors-can-resist/ - in the quote below while there are multiple sources stating that BMW's ConnectedDrive system uses Intel processors - http://videos.abt.com/v/1985594420/bmw-i3-intel-inside-ces2014/ - it makes it somewhat difficult to tell what's actually going on doesn't it?
NTMBK
Lifer
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Yes, because sales predictions are always so accurate. :| Let's remind ourselves how useful these numbers are:
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