I feel bad (very bad) right now for the average enthusiast gamer. I'm talking about the high school kid or young college kid who saved their money for that badass new gaming rig or GPU upgrade. Or the young dad with kids who still loves gaming but can't justify the expensive big cards due to other priorities. Those people always had the second tier card to look forward to which was almost as good as the X80 class, they had the X70 card at $3-400. Well, a large portion of those people no longer have that card now because it's been priced at $500 minimum.
I also am very bothered by the ray tracing demos they showed. They showed with ray tracing on, and it looked pretty good I guess, but then they turned it off and all the effects, reflections, and in some cases, shadows, were gone completely! He gave an excuse and said, "Without RTX, these shadows are SO HARD to do, the developers just don't do them at all!". That's a nice BS way to try and force people to buy your card. Make the game look like crap, on purpose, unless you unlock the graphics features with the new GPUs, or make it lag so bad on old cards as to be unplayable.
I feel bad for a lot of people right now who probably feel like PC gaming is no longer for them. Nvidia is alienating a massive audience at this moment and they are relying on those with deep pockets almost exclusively. When competition returns and if the competing products are half way decent, I think Nvidia may find they've lost a lot of good will and mind share over this. They are turning into Intel, and we all saw how eager people were to buy a Ryzen, in many cases just to give Intel the finger. I think it could be worse for Nvidia.
I have cash set aside for a GPU upgrade, but I won't be spending it on a 2000 series regardless of how well they perform. I won't buy one. I won't buy one out of solidarity with fellow gamers. Straight up. If they don't get one, I don't get one. Not this time anyway. I would say it's too expensive and not worth it, but the reality is if I want an upgrade from a 1080Ti, this is what it will cost, and that's what I'd pay. But I won't do it.