Something that is good for consumers. I could care less about what's bad for Nvidia nor should any other consumer.
Nvidia can't usurp AMD's foot hold in consoles by catering to less than 1% of the market. The grand majority of people are effectively playing on console tier PC hardware.. 90%+. The market spoke some time ago : It has no stomach for stupid priced gaming hardware. Have people forgotten what is happening to Intel? People fled the PC some time ago for gaming and went to consoles. You can't usurp the financial barrier people have set. You most certainly cant with an overpriced gimmick all of the upcoming gamers are making memes about. You can waste a complete generation of cards arrogantly thinking you can. No one has a stomach for these silly prices. The hardware surveys speak for themselves. Nvidia does maintain a dominate share of PC gaming hardware. I guess that's the problem for a publicly traded company that is expected to do the impossible (grow forever). They can't. They can't grow their margins because no one wants to buy cards more expensive than the 1070. Game developers who want to eat also wont cater to people past this point which is why the major titles are playable on a $150 APU which is essentially a console. Nvidia can't force or nudge the market into higher brackets. It can piss off its current consumers and lose market share though just like Intel and that's exactly what's going to happen. You can taste the anger in the air on every forum on the internet with Nvidia.
Who knows. MSFT is getting in bed with NV (again.) People in the industry also said Nintendo would never use an NV product.
I remember having this same discussion a few years back. PC gaming was dead. Then next-gen consoles came out, were lack luster, and suddenly PC gaming got a resurgence.
With AMD's grip on consoles, unless either Sony or MSFT push for better/stronger consoles (as you're saying here they most likely won't, cost/etc), NV has to create a need for their products else where. They did it with GameWorks (more marketing than actual product - least from my position) and I see them trying to do something similar with RT. If devs use it, and NV is tied to it, marketing!
You don't understand how ray tracing works.
You can download DX12 and DXR and run it on Pascal or any other GPU.
Its just an algorithm. All of the algorithms are series of hacks to mimic light. So, they can generically run on anything. Apple did Jensen's box lighting demo on an iPad. You don't need a powerful chip to do ray tracing. Imagination technologies was one of the first to build hardware accelerated ray tracing years ago on a mobile processor. I'm interested to see how much Nvidia's architecture is a copy/pasta of it. I'll see in 2 days.
What Nvidia just released isn't true ray tracing. It's yet another series of gimmicks and hacks that try to emulate ray tracing which is why its called hybrid ray tracing and its why they packed the SM's with Tensor cores (to polish over the grainy results). You're dreaming if you think this will impact consoles or compel consumers into higher margin consumption. No one is willing to spend the money. The popular games run @ 60fps and ever 120fps on poverty tier hardware. A game developer would be committing suicide to try to force the performance barrier up.
No idea what this has to do with anything I said, but have at it!
Some people actually work in the industry and at these companies. You can tell the difference if you do too.
Switch was a success because it was fun. People don't actually care about stupid crap like : 4k/120fps/Umbra, penumbra and antumbra.. They care about a game being fun and they care to play w/ tons of others. Take a look at fortnite :
The point of a game is not to reflect reality.. It's to be something beyond it. No one cares about these 1%'er features companies keep trying to push down people's throat so they can get rich. Consumers of a past age aren't the ones of today. People scrutinize the hell out of products and know a great deal about them. 2008 changed everything. People are by and large quite conscious of pricing. Tons of people use deal sites. Only if you want to squander your money do you go around clamoring for the latest/greatest and buy into ridiculous marketing.
Again, no idea what this has to do with anything I said. 1% of people!? You mean a new technology starts some where, slow, and either gets adopted and used else where with improvements or it dies. You appear to be in the camp that it's dead before it launched. Kudos, my crystal ball isn't as good as yours.
EDIT: Actually, I sort of want to add to this after thinking a bit more. The next Samsung Note is going to cost $1200.
These are boutique products especially made for that 1% of people. The peasants, and I say this jokingly, will get the A-series or whatever Samsung does on the lower end.
There are plenty of people to pay for these products. And perhaps down the road you will see hybrid RT (whatever flavor) in cheap products just like I can get a fingerprint sensor in a $200-300 cell phone.
My 2009 car didn't have a fancy touch screen and it cost me more off the lot than the car I just got in 2018 with a rear camera and front detection senors! I think they're doing it wrong.
EDIT #2: Actually, it is really interesting to see what is now standard for car packages. I remember the Cadillac I owned in 2005, ball park, had features that my last car still didn't have as package options! I mean, I can understand why, the Cadillac was made for the 1% (I got it long after it's value crated), but the car I got in 2009 didn't offer some of the stuff the older car I drove did.
Isn't this how it's suppose to work? The 1% pay for it until it becomes standard or cheaper to make and then we can all partake? Isn't this what being an early adopter of any new tech is?
It's not for everyone. Hell, it might not even be for the 1% either. Again, your crystal ball must be amazing.
Nvidia already owns something like 70% of the PC gaming sales.
They're not going to shake a single thing but their lead off.
Possibly. I don't think so. But my tune will change with what Intel brings to the game. I got little hope for AMD currently.
When you're on top like this, there's literally nowhere to go but down. It's nature. Nothing goes up forever.
Is everything extremes with you? Or is this just how your word it? I don't see NV "failing" but I do see their marketshare dropping. I wouldn't be ready to dig a grave.
Everyone has limited resources. People are unironically broke. Trade wars are brewing because countries are broke. States are broke. All of what you see was fueled on a massive papering over of 2008s financial crisis. NV is playing like their head is in lala-land and they're trying to maintain the silly conditions they got used to during the crypto boom. The earth is warming or so everyone who claims they're educated says but we let a parasite known as crypto mining exist and persist for years. Tons of PC hardware squandered, energy, and heat exhausted into the earth. Now we have multiple hurricanes swirling the earth in set upon tens of billions of dollars of damage. No one could find GPUs to run their computers because people wanted to play a ponzi scheme fantasy. No regulators stopped them. Nvidia cheered it on and everyone in the chain savagely pillaged consumers. You think people forgot about this? You think people are truly excited to buy these $600/$800/$1200 cards after that? No. I wouldn't be surprised if retro gaming catches on even more along with console purchases. This is exactly how the previous dead period entered into the PC market. Companies went full retard and pissed people off.
Que!?
Nvidia's going to lose not gain market share. It's what happens all throughout history especially in tech.
Unfortunate and due completely to greed.
I agree with you. I have no idea where you think I was coming from. I was adding my opinion to Athiest's post. NV is risking a lot, if it pays off kudos, if it doesn't, well kudos for AMD/Intel!? Kudos for us if we get more competition? Kudos for everyone!