Why won't NV warranty any voltage increase over 1.175V then? GK104 was not red-lined in terms of frequency since there is room for overclocked after-market versions above reference clocks. However, it seems that either NV thinks GK104 silicon cannot sustain above 1.175V long-term or they are trying to reduce RMA from fear of failed overvolted Kepler chips, which says it's all about $ and not caring about the enthusiasts. The entire issue of RMA between AIBs and NV clearly highlights that NV will not warranty any cards that are overvolted beyond spec.
Sorry, but NV is not portraying the image of a company that cares about enthusiasts if it completely clamps down on voltage control after allowing AIBs to go ahead with it. Do you actually believe that MSI and EVGA would spend $$$ before launching the Lightning and EVGA Classified and launch both of those products and later go backtrack and realize "Sorry, these products are not worth the RMA costs to us." To me that sounds very naive. What likely happened is NV let them claim warranty against failed Lightning and Classified chips and then later redacted this option after other AIBs complained that MSI and EVGA has superior products. Why would both MSI and EVGA suddenly drop overvolting out of the blue after both have spent resources on developing Power Edition/Lightning and Classified cards? It doesn't add up.
I am not buying it at all that AIBs are to blame for this. Why was voltage control allowed on GTX400/500 series? Not warranting overvolting is 100% NV's doing and if RMA costs to AIBs were significant in the past, they wouldn't have had voltage control on AMD or other generation of NV cards. It doesn't add up historically unless in the past NV warrantied the overvolted Fermi chips and this generation they stopped. Clearly, NV just cares about the bottom line. They made the cheapest reference design for GTX600 series in years and by removing voltage control, going with cheap 4 VRM power phases, crackling stock fan, extremely cheap cooling heatsinks on 670s. They are either not confident in their engineered products to support overvoltage, or are greedy about every extra cent saved from RMA because they went with the cheapest possible designs this generation that had no tolerance for over-voltage. I guess you can call that "smart engineering" from NV but to me that doesn't inspire much confidence in teh quality of the components chosen for their reference cards. Even the reference 7970 can take 1.25V and not die. Sure the noise levels and power consumption are terrible on a reference 7970 but it takes voltage without even breaking a sweat. Tahiti XT 28nm works at 1.25-1.3V but NV won't warranty anything above 1.175V on their 28nm tech? Why is that?
If someone is an NV shareholder, they should be thrilled about this I suppose. As a PC gamer, this either tarnishes GTX600 series reputation for me as being flaky and unable to safely exceed voltage levels beyond specs based on NV's internal testing of this 28nm node, OR it paints NV as a $ greedy corporation that only cares about every extra cent and not pleasing the PC enthusiast gamer. Furthermore, since NV won't cover the warranty for failed after-market AIB cards, it is ruining differentiation for NV's own AIBs. The entire market for Lightning and Classified and Power Edition cards is under threat on the NV side because what's the point of a $550-650 after-market card with top-of-the-line components if can't support overvoltage without a hard mod?
Ironically, you yourself bought the MSI GTX670 PE because it had voltage control. Why else would you have paid a premium for that card over say Gigabyte Windforce 3x or purchased it over the much quieter Asus DCUII 670? Clearly voltage control is important since it allows 670s to go to 1340-1350mhz. NV dropped the ball here for the high-end enthusiast who overclocks. At the very least, they can redeem themselves by offering "K" or some other special edition voltage unlocked chips and charge a premium to cover RMA costs.