You could read it as NV saying they will refresh Fermi next year, and that when they introduce new architectures, they will aim to get a full product lineup out in 3 months, rather than the 6+ months it's taken Fermi to not get completed.
There's nothing that says the Fermi refresh will be out in 3 months, in fact the article says "coming next year" which is definitely more than 3 months, since there are 3 months and a week left of this year.
1) There will be mid-life refreshes.
2) A refresh will be coming to Fermi in 2011.
3) When a new generation is launched, there should be top to bottom products within 3 months of launch.
(Fermi launched in April 2010, and now it's end of September and we've got 3 different GPUs in products, with 5 different products priced from $130 to $500, with the sub $130 market still using older products, ATI launched the HD5xxx series from September to February, which counts as a full refresh of their lineup).
I don't think anyone was in denial that NV would refresh Fermi, and it's not unreasonable that such a refresh would be out in early 2011, so it's nothing new.
They were even talking about the Fermi refresh not having been delayed by Fermi issues back in what, February? Back then, everything else was on track, including the Fermi refresh, and people were asking whether it was worth buying Fermi based products when a refresh might be out before the end of this year.
Edit:
Here's your thread happy_medium, on the planned Fermi refresh:
http://forums.anandtech.com/showthread.php?t=2044979
Back in January, the refresh was possibly coming in 2010.
Now it's gone from late 2010 to some time in 2011.