Nvidia CEO Sees Automotive Business Growing to $1 Billion

[RussianSensation]

Nvidia CEO Sees Automotive Business Growing to $1 Billion

About 30 new models using Nvidia’s Tegra processor will be introduced in the next two to three years, Huang said in an interview yesterday. The company will add U.S. and Japanese automakers to a list of customers that includes Volkswagen AG (VOW)’s Audi and Tesla Motors Inc. (TSLA), Huang said.

The push into automobiles is part of Huang’s efforts to reduce the company’s reliance on personal-computer graphics cards amid the worst slump in PC sales on record. Customizable instrument screens and high-end navigation and entertainment systems, which until now have been the preserve of more expensive vehicles, are going to start appearing in cheaper cars as consumers demand features that match the look and utility of their smartphones, Huang said.

“Until now, it’s been quite slow,” Huang said. “It’s taken us about seven years to build a $100 million business. Now it’s doubling every year.”

Huang, a co-founder, didn’t give a timeframe for when car-chip sales would reach $1 billion. Nvidia has been seeking to boost sales, which grew at a slower pace in fiscal 2013 than the year before. Chips from the Santa Clara, California-based company have started to appear in smartphones and server computers, and Nvidia has unveiled its own handheld gaming device, Shield.

Source


Good to see that NV continues to seek out expansionary market opportunities in different industry sectors, which means it can weather the storm if GPU sales decline. It will also mean a continuos cash flow from these growing sources of revenue to spend on R&D for its GPUs beyond Volta. JHH is an amazing CEO that thinks on a global scale. :thumbsup:

 

[tviceman]

He is a very enthusiastic CEO, but, he's been guilty of over-stating performance and/or expectations. Regardless, I like his enthusiasm and layman's approach communication. Nvidia has been through quite a bit in it's history, starting off with an extremely bad produt in NV1, competing against 10's of other graphics companies in it's infancy, to out competing what was arguably the most popular 3D chip company in the mid/late 90's (3dfx), to transitioning from chipsets to SoC's.

I read recently that his employees have very, very high ratings of him and how he does his job. Since Nvidia is a heavy proponent to gaming, I'd like to see Nvidia's Tegra business expand heavily and become significantly more prominent. I'm not a fan of phone/tablet gaming, but creating SoC's that work inside such devices powerful enough to dock with workstations or TV's and give REAL AAA experiences would be awesome.

 

[RussianSensation]

If NV continues to expand into the automotive segment, can't they come up with a built-in console inside a car where the kids could play games in the back on the 5-6 inch screens located behind the driver and passenger seats?

http://www.worldcarfans.com/1130606...ison-of-all-three-x5-generations/highphotos#9

 

[Silverforce11]

NV is doing great, heaps of android devices have their SoCs in it, great wins for notebooks and ultrabooks, dominating PC marketshare, total domination of HPC market..

Their CEO is genius and he always finds ways to make heaps of $$ out of anything.

 

[Grooveriding]

Just how viable is integrating compute-oriented functions into our vehicles ? Both our cars already have GPS and integration with cell phones for hands free via Bluetooth. Along with the usual satellite radio, weather and some drive handling functions that are on chip. I can't see what beyond that you would want.

I know some vehicles have a HUD sort of interface now that is basically a projection of what most of us use on the dashboard screens. Curious if this is about bringing something new or just providing the processing power for what is already there ?

I just don't see computer/car integration going anywhere groundbreaking beyond where we already are today until we are at the point of extremely high speed personal transportation that requires automation of driving to be done safely, if that ever happens. Does seem likely though. 100 years from now gas-powered vehicles will be a novelty rather than the standard given that we are rapidly burning away what little is left of oil reserves below ground. It's running out and will be at the point of being cost prohibitive to use for anyone but large industries. People of the future may very well find themselves driving on roads retrofitted to support electromagnetic transportation and capable of very high speeds.

 

[SirPauly]

I found their last quarter Tegra revenue disappointing over-all. But firmly believe in the potential of SOC designs for growth potential!

 

[SirPauly]

He is a very enthusiastic CEO, but, he's been guilty of over-stating performance and/or expectations.

What impresses me is his candor about mistakes and embracing failure.

 

[Keysplayr]

Without failure, means you didn't even try.

 

[Rezist]

I was under the impression that Tegra 4 wasn't being used in many devices yet. It seems Qualcomm/Samsung/Apple have cornered the smartphone markets so far. This is a very good strategy from nVidia to get design wins where they won't be competing with the big 3 in smartphones.

 

[tviceman]

If NV continues to expand into the automotive segment, can't they come up with a built-in console inside a car where the kids could play games in the back on the 5-6 inch screens located behind the driver and passenger seats?

http://www.worldcarfans.com/1130606...ison-of-all-three-x5-generations/highphotos#9

My kids will NOT get this privilege, even if I can afford to give it to them!

What impresses me is his candor about mistakes and embracing failure.

Yes agreed. He speaks his mind well and is generally very level headed. I hope to see him more upbeat and exciting at CES next year. He was rather somber at the one this past January.

 

[tviceman]

I was under the impression that Tegra 4 wasn't being used in many devices yet. It seems Qualcomm/Samsung/Apple have cornered the smartphone markets so far. This is a very good strategy from nVidia to get design wins where they won't be competing with the big 3 in smartphones.

Tegra 4 has been announced in devices by ASUS, HP, and Toshiba just recently. T4i is coming in Q4 and was designed specifically for phones, hence why no phones with Tegra 4 have been announced yet. T4i looks pretty interesting, despite the many detractors put off with A9 cores. 2.2-2.3 ghz (expected shipping speeds), coupled with the 10-15% IPC improvement A9v4 offers over A9, mashed with the power savings A9 will have over A15 and the custom A15-like CPU's, could mean a phone that performs as well as what is on the market now but with significantly more battery life. For me, battery life has become the most important aspect I will look at insofar as tech specs are concerned when I upgrade my phone next. I'd really like to get a full day's moderate to heavy usage out of my phone without worrying about an afternoon or evening recharge.

Either way, I hope their products in the mobile space continue to be successful (and gain more success) to push competition and innovation. Many are excited about Intel invading the mobile market, but if Intel ends up extremely successful and pushes out other SoC makers, the benefits we consumers have will only be for short-term. Nvidia, Qualcomm, AMD, and even to a lesser extent Apple, need to stay (or get) innovative to keep up with Intel's ensuing node advantage.

 

[NIGELG]

I found their last quarter Tegra revenue disappointing over-all. But firmly believe in the potential of SOC designs for growth potential!

Are you a share holder?:sneaky:.









I am against gaming in cars and also against anything that distracts the driver.

If they can come up with stuff that improves driving,convenience and car safety then I'm cool with that....

 

[aigomorla]

I can haz gforce in mah car!?!?!?!?!?!

+1... please no gaming in cars... oh god.
Ive seen too many idiots crashing while texting even...

 

[sxr7171]

I can see car manufacturers offering in built tablets for back passengers. Nice way to increase revenue. And if the user chooses to play a game on the tablet then I guess its a console.

 

[96Firebird]

I am not a fan of the whole integrated touchscreen that is on many new cars these days. Especially if the radio is built-in. I am into car audio, and these all-in-one systems can sometimes make for a difficult installation of aftermarket parts.

Ideally, it would be nice to have car functions on one display, and a stand-alone radio/nav system that can be easily swapped out for something better.

 

[sxr7171]

I am not a fan of the whole integrated touchscreen that is on many new cars these days. Especially if the radio is built-in. I am into car audio, and these all-in-one systems can sometimes make for a difficult installation of aftermarket parts.

Ideally, it would be nice to have car functions on one display, and a stand-alone radio/nav system that can be easily swapped out for something better.

Automakers as you know want to charge you for every feature. I thought the idea of putting in a custom sound/entertainment system in a car has pretty much been made near impossible these days. What can you do with for example a Ford with Sync or a Chevy with Siri integration?

 

[Rezist]

Well yes they did kill and entire market with the current sound systems and then they turn around a and charge a heck of alot more then the upgraded sound system is worth if you want something better.

 

[Cerb]

Just how viable is integrating compute-oriented functions into our vehicles ? Both our cars already have GPS and integration with cell phones for hands free via Bluetooth. Along with the usual satellite radio, weather and some drive handling functions that are on chip. I can't see what beyond that you would want.

What nV is going to do is provide a single chip that will do all of that, plus drive the display in your center console. All they need to do is make sure their tablet chips can have a little more IO added, and stand up to harsher temperature cycles than is needed for selling them as tablet chips.

They will probably have some video features, but so will their competitors.

 

[VulgarDisplay]

I am not a fan of the whole integrated touchscreen that is on many new cars these days. Especially if the radio is built-in. I am into car audio, and these all-in-one systems can sometimes make for a difficult installation of aftermarket parts.

Ideally, it would be nice to have car functions on one display, and a stand-alone radio/nav system that can be easily swapped out for something better.

I had to tap the wiring harness in my car and take the speaker wires and convert them back to rca level signals before running them to my amps in my Chevy. Total pain in the butt and not great for audiophoolery.