The only part I find any truth in...is the highlighted part. And I do understand they have hard feelings against NV for cutting them off.
Its the Inquirer
Nvidia price protects channel partners
NVIDIA IS DOING a mighty strained dance right now over finances, one might almost call it twitching. In its usual way, the company is trashing partners to make its bottom lines look a little better.
The big problem came when Marv Burkett, Nvidia CFO, mouthed off on last quarter's conference call a couple of months ago, promising the financial world to raise margins by 100 basis points (one per cent for the non-finance people out there). The problem? He had to have known it couldn't be done. If we knew about massive problems like GT200 yields just days later, he had to have known when he was on the CC. That is between him and the SEC though.
All this is fine and dandy, but compounded with the 9800GTX+ fiasco, it brings things to a whole new level. A week ago, the 9800GTX parts were selling for $270 or so.
Nvidia then
realised it was going to get its teeth kicked in by the 4850, and dropped the price to $199.
Nvidia will look you in the eye and tell you that it is because of a shrink of the G92 from 65nm to 55nm, aka the G92b. That explanation doesn't hold water, though. The difference between the BoM (Bill of Materials) for the two boards is almost entirely down to the silicon. For the G92, the die was 17x18mm, 306mm^2 for the math impaired. The shrink is 15.5x15.5mm or 240.25mm^2.
Pulling out the handy dandy INQUIRER TSMC Silicon Costing Calculator (R)(C)(TM) (ITSMCSCC for short, rhymes with 'FDIV bug'), we get cost of about $49 for the G92 and $39 for the G92b. This means that to meet 50+ per cent margins, they need to sell the kits for minimum $100 and $80 respectively, likely more when you take packaging into account.
If you recall back to that famous conference call, NV blamed the margin drop on crappy G92 yields. Fair enough. Now it is doing a shrink which increases defectivity going from 65 to 55, but gains them more die candidates, and gives a little better electrical characteristics. On top of that, it is upping the bins from 675MHz to 738, roughly 10 per cent higher clocks. There goes any cost savings from the shrink, but the fab gets lots of drop out 675MHz parts.
In the end, the cost savings from the shrink are little if any, but we will go with the $10 figure until we get the real numbers from our NV engineering moles in a few days. Let's also be generous and assume that the kit cost drops for both parts by $20, and that the boards go down by $5, something that is very unlikely, but not totally impossible.
With the 9800GTX priced at $200, the GTX+ priced at $230, and last week the GTX used to cost $270, we can deduce that $70 and $40 went to the great margin pool in the sky. Now, cost saving will eat $25 or so of this, leaving $45 and $15 respectively unaccounted for. Guess who eats that?
Well, immediately Nvidia does. In a generous move, the firm is price protecting the entire channel, top to bottom. People inside the green nuthouse tell us this is costing "tens of millions", but would not specify if it is high or low tens. Whoops, there go margins for the next CC... unless...
The 'unless' basically erases any goodwill the company might have earned with price protection, it is nuking MDF funding, so no more kickbacks for you. To make matters much happier, the top brass are simply reneging on already promised kickbacks, or so several partners are howling. The only reason to do this is to artificially pump up the margins next quarter on the backs of their partners. Wall Street, pay close attention to the details in the next Q's CC.
The real problem here is that while NV may make 50+ per cent margins, the partners are barely scraping by. 8800 class boards can't be made at a profit anymore, even on top of the $20 NV kickbacks, so the MDF funds were the only thing keeping some of them in the black... barely.
There is one huge NV partner which is essentially bankrupt, being kept alive only because it owes NV far too much money, and writing that off would raise far too many questions. Two or three others are looking longingly at greener pastures, or in this case, less green, and almost none is making any net money on NV products. The MDF removal will likely tip a few over unless NV acts quickly.
If these companies act quickly though, it will lessen their ability to cover up the margin loss, increasing their exposure to real questions during the next CC. If you know the egos involved, you probably realise how adverse they are to concepts like having to answer questions directly with consequences attached. Rock and a hard place.
To sum things up, if NV turns one way, it is screwed, if it turns the other, the partners are screwed. It's covering its own ass by taking partner funding and propping up an increasingly shaky bottom line. This is temporary though, one has to wonder about the partner count by year end, and what Nvidia will cover those losses up with.
It's going to be a fun thing to watch. µ