Nvidia 980 ti / 980 price reductions due to Fury competition

[showb1z]

The only leg up AMD had ( if that because they priced FuryX and Fury too high ) has eroded. I think Nvidia just wanted to remove the last possible reason to buy AMD. They want the rest of the market. They want that last 20+%.

People on this forum have some really warped views about the GPU market if they think the $500+ range is anywhere near 20%.

 

[tg2708]

Well I don't see why people are complaining as it is only means a win for our pockets. This is a very strategic move by nvidia because the gpu market sees nvidia like apple in certain cases because whether they are on top or lose in certain key areas they will still be profitable. People are willing and will always go with what gives them the least problem and that's how people see nvidia. AMD has to drop prices if nvidia does it will be unwise not to do so.

 

[3DVagabond]

Well I don't see why people are complaining as it is only means a win for our pockets. This is a very strategic move by nvidia because the gpu market sees nvidia like apple in certain cases because whether they are on top or lose in certain key areas they will still be profitable. People are willing and will always go with what gives them the least problem and that's how people see nvidia. AMD has to drop prices if nvidia does it will be unwise not to do so.

In spite of all the people on these boards who have been preaching that AMD came in with their pricing too high, it's obvious they were wrong. We are seeing sales because they are competing. That is the whole story. There is no little side story about Apple, or nVidia wants to take the final 20%. They have competition from AMD, period. And as you started to say, it's nothing but a good thing for us. Some people still feel the need to defend nVidia though.

As far as AMD dropping prices, remember they still have another Fury card to release. There's also likely a couple other moves they will make with Fury before they resort to cutting prices. At least on any Fury cards. (I can see 390(X) getting price reductions soon.) This release has been far more strategic than is typical from AMD.

 

[Keysplayr]

In spite of all the people on these boards who have been preaching that AMD came in with their pricing too high, it's obvious they were wrong. We are seeing sales because they are competing. That is the whole story. There is no little side story about Apple, or nVidia wants to take the final 20%. They have competition from AMD, period. And as you started to say, it's nothing but a good thing for us. Some people still feel the need to defend nVidia though.



As far as AMD dropping prices, remember they still have another Fury card to release. There's also likely a couple other moves they will make with Fury before they resort to cutting prices. At least on any Fury cards. (I can see 390(X) getting price reductions soon.) This release has been far more strategic than is typical from AMD.

You keep telling yourself what you want to hear bud. Its all good.

 

[wand3r3r]

You keep telling yourself what you want to hear bud. Its all good.

🙄

As if your statement held any more weight, why try discredit the poster.

As to the OP, I think there may be a spec of truth, on the other hand the 980 has been disproportionately expensive for a mid-range card for a long time. On top of it all the drops are minor.

 

[pj-]

Reading this forum you would think AMD is not competitive at all.. so why the price drops?

Perhaps AMD is correct, there is a premium for water cooling. After seeing the CF v SLI reviews, if I were to build a 4K rig, I would definitely go water cooled Fury X over any air 980Ti. They are already beating OC 980Ti models (open bench best case scenario) in CF v SLI, once vcore mod is available, the gap only widens.

I hope you're not suggesting a link between this (non) price drop and Fury X being better than 980ti in a multiple gpu setup? Nvidia/AIBs would have to be insane to cut prices to remain competitive in the CF/SLI market which is a fraction of a fraction of a percent of sales.

I'd be willing to bet that air vs. water isn't even the reason Fury X scales better. From what I've read CF has been better than SLI for a while and EVGA Hybrid 980ti's probably wouldn't have done much better. If Nvidia actually cared about SLI scaling they'd fix their implementation of it, not cut prices of cards that can still be difficult to find in stock.

BTW I wouldn't be so bullish on vcore:

That's both positive and negative info. Positive: device 30h in the dump is IR3567B with no doubts, so driver-level I2C access is indeed working and VRM can be accessed on software level. Negative: such reaction on overvolting (graphics card downclocking) smells by hitting some hardware limit, I'm not too optimistic on improving it.


Alexey Nicolaychuk aka Unwinder, RivaTuner creator

http://forums.guru3d.com/showthread.php?t=400333

 

[Keysplayr]

🙄

As if your statement held any more weight, why try discredit the poster.

As to the OP, I think there may be a spec of truth, on the other hand the 980 has been disproportionately expensive for a mid-range card for a long time. On top of it all the drops are minor.

I am pleasantly surprised to hear you acknowledge the lack of weight in his statements. I too felt this way.
The "That is the whole story" comment is a testament of Close minded thought.

 

[Headfoot]

The GTX 980 has slid down to the ranks of the upper mid range, and should be priced accordingly

The 980 has always been a upper-midrange Maxwell 2 chip, and everyone who isn't emotionally invested in the brand could see it by the fact that nVidia labeled it GM204 (ending in 4, like every other midrange chip they've made in recent memory). It's still too expensive. Given that its a bigger die than most midrange chips it could slot into $359 comfortably where older xx4 chips slotted into $250.

In any case, Fury is likely still overpriced by $50 so a drop to $500 would be awesome. I'd love to see it at $425 but I doubt that will happen

 

[Ken g6]

Saw the price drop on 980 coming. This almost makes the 980 worth considering.

Didn't see the price drop on 980ti coming! Why drop prices there when they're already ahead of the competition?

 

[ShintaiDK]

Why are we still talking about price drops when none is to be seen?

The card in question from the article is already 650$ again.

 

[moonbogg]

So did I get BURNED for $40? Oh lord, I hope not. :whiste:

 

[Rvenger]

I am pleasantly surprised to hear you acknowledge the lack of weight in his statements. I too felt this way.
The "That is the whole story" comment is a testament of Close minded thought.

Wand3r3r and Keysplayr - get out of this thread. Next time I see you arguing in this manner you guys will be posting from your respective subforum and that is it.

-Rvenger

 

[sandorski]

I have been watching NCIX sales a lot the last few months and noticed and interesting trend. Before the release of 3xx, most of the video cards being discounted were 2xx cards, with the occasional 9xx. With the release of 3xx, the amount of 2xx cards was about the same, however, suddenly there was a flood of 9xx discounted cards, far more of them than the previous 2xx supply channel clearance.

What does it mean? Hard to say. Either the Manufacturers or Nvidia were probably trying to maintain Market Share, seems doubtful to me that 3xx Sales had enough time to take Market Share away yet. I think it means that Nvidia takes the 3xx and Fury seriously as a threat to their Market Share, but how much of an impact AMD has had on Market Share is too early to tell right now.

That said, given the small size of the $500+ Market and how Fury X sells out fast when available, I think AMD has probably made significant gains in that part of the Market. That will make them some $, but 3xx is where they really need to sell well to make good Profits and gain Market Share.

 

[ShintaiDK]

We can just see next month how sales are on the steam survey. 🙂

 

[nitromullet]

They dropped 980Ti prices too.

Wouldn't do it unless they see a threat to sales.

AMD needs to step up and counter. Fury at $499. Fury X at $599. When volume is capable, currently its sold out so prices should remain the same.

390X needs to come down to $399 and 390 at $299 and we can return to more sane prices in the mid-range!

No, they didn't. MSI launched one GTX 980 Ti with a crappy cooler that was on sale for $629 for a while. http://www.newegg.com/Product/Product.aspx?Item=N82E16814127891

Agreed on the rest of your pricing suggestions though.

 

[Subyman]

I think this has more to do with the crappy cooler MSI strapped to that thing. Would be nice to see some price drops though.

 

[RaulF]

Nvidia has no reason to drop Ti pricing.

Ti simply performs better than FX at the same price point. That's my opinion on the article being crap. And if Nvidia was going to do it I think it would have happen already, they are quick with prices. Anyone remember the 780 days when 290 came out.

 

[Subyman]

Nvidia has no reason to drop Ti pricing.

To simply performs better than FX at the same price point. That's my opinion on the article being crap. And if Nvidia was going to do it I think it would have happen already, they are quick with prices. Anyone remember the 780 days when 290 came out.

I agree. Fury X is sold out everywhere and Fury hasn't hit shelves, so unless Nvidia was being preemptive again, the logic in the title of this thread doesn't hold much weight. We may see someone drop a few bucks in the next several weeks though.

 

[moonbogg]

I'm actually surprised at the performance both companies were able to squeeze out of 28nm. They were able to deliver next gen performance on an ancient node without charging us 500watts from our PSU. Not bad.

 

[Headfoot]

Agreed, when its all said and done that many improvements out of a single node is really impressive. Kudos to the engineers in all camps.

 

[n0x1ous]

Agreed. Both camps have made the best out of a tough situation that they had not had to deal with in the past.

I particularly like that it forced AMD to go big die for the first time since they bought ATI and I hope they continue to do that in the future even if they aren't up against a node limit.

 

[Sabrewings]

If things get into a price war before the next node drops, I think AMD might be in a bad place. We all know Nvidia is taking in huge margins on the high end with fairly cheap to produce hardware. In contrast, AMD is throwing more expensive than typical components for the high end and selling them at the same price point. Nvidia has a lot further to go in a price war and still be profitable.

• Nvidia uses cheap and traditional memory instead of expensive HBM
• Nvidia doesn't have a large silicon interposer to pay for
• Nvidia uses binned chips at the 980 Ti price point, while AMD is using fully enabled chips
• Nvidia uses smaller dies that give higher yields to fit in a bit below the Fury, instead of binned larger dies
• Nvidia uses binned smaller dies at the 970 price point

Lots of reasons that Nvidia can drop a much lower price point. If there is a price war, only Nvidia and the consumers can win. I don't see how AMD can.

 

[moonbogg]

Agreed. Both camps have made the best out of a tough situation that they had not had to deal with in the past.

I particularly like that it forced AMD to go big die for the first time since they bought ATI and I hope they continue to do that in the future even if they aren't up against a node limit.

Wasn't the 290x a big die? It still has pretty big performance compared to the 780ti which was a big die.

 

[n0x1ous]

Wasn't the 290x a big die? It still has pretty big performance compared to the 780ti which was a big die.

a tiny bit bigger than 2900xt from 2007.

I guess big to me is 500mm+ territory which this is the first time they have crossed that.

hawaii did perform really well compared to big Kepler.....I guess I just want to keep seeing them go balls to wall for the performance crown

 

[el etro]

Is hour to think about R9_390(x) "v2", cards with 4GB of Vram, but with improved efficiency Grenada allows, same clocks and cheaper. To take on GTX 970 and 980.