Originally posted by: Zap
Originally posted by: Creig
Well, you have to admit that Nvidia does like to try and steal the spotlight away from AMD any chance they get.
Of course. AMD also does the same thing to NVIDIA every chance it gets.
Which AMD products do you feel have had their release dates shifted or announced for the sole purpose of competing with an Nvidia launch or product announcement? I can't think of any off the top of my head. I'm not saying they don't exist, but if they happened I somehow missed it and would appreciate knowing. I try to keep an open mind and evaluate all the factors.
Originally posted by: Zap
Originally posted by: Creig
-On the 4890 launch, Nvidia also announces the release of their GTX 275. But it is in limited quantities until they can ramp up production a few weeks later. They could have easily chosen to stockpile cards until they had enough cards for a hard launch but instead chose a soft launch in order to time its release with AMD's 4890 launch date.
I'll quote the whole thing since it is so short (link for reference).
Radeon 4770 not really widely available (Fudzilla)
Since Radeon HD 4770 is ATI?s first 40nm card, and you can imagine that the process or yields are far from optimal. Therefore, you can expect some 40nm HD 4770 cards on the market, but it will be a while until you see a better availability.
The first batch was delivered before the launch and the second batch is expected in first week of May, or should we simply say next week.
Even the next batch won?t satisfy the needs of customers and we believe it will take at least a month if not even more before ATI can pump enough 40nm RV740's into the channel. This was the case with the RV770 launch last year, as this 55nm card was a great performer, but very hard to get in the first month following the launch.
So, if NVIDIA launches with limited quantities, they are evil. What does that make ATI when they launch with limited quantities?
First of all, of course Nvidia is not evil. I'm not a deranged fanatic like some who cough up and post every single little pro-Nvidia/anti-AMD headline they can find. I simply don't like their business practices.
The difference between the 4770 soft launch and the GTX 275 soft launch is that the 4770 launch date was not shifted around simply to coincide with an Nvidia launch.
Originally posted by: Zap
With the GTX 275, the launch was only moved up a week. Yes, initial quantities were low. By the following week (basically the original launch date) cards were shipping in mass quanitity. Was it done to mess with ATI's launch? All evidence says "probably."
And that was my point. Nvidia's decision to launch early was made in their PR department. AMD's decision to launch their 4890 early was made simply because they had enough cards on hand to handle a hard launch.
Wasn't Nvidia proud (and rightfully so) of their 8800GT hard launch? They made a lot of noise about how it well it came off and that there was enough supply to handle the demand. Now we have Nvidia moving the launch date of a card already in limited quantities, to an even
earlier date simply to "mess with ATI's launch".
NVIDIA moves to scupper AMD graphics launch
AMD had planned to launch the ATI Radeon HD 4890 GPU on 9 April. Then it apparently decided things were sufficiently advanced to bring the launch date forward by a week, notifying HEXUS of this change by Wednesday of last week.
Meanwhile NVIDIA had originally planned to launch its GeForce GTX 275, which is targeted at pretty much the identical segment of the market as the HD 4890, on 13 April. Then, last Friday, it unexpectedly moved the date to today too. Spooky coincidence eh?
If you have a product that is already predicted to be in short supply, what possible logical reason would you have to launch it even
earlier than originally planned other than as a purely PR move?
Originally posted by: Zap
Then again, when ATI originally released their 4870, they could have priced the cards a lot higher and still have been the price/performance leader. However, they choose to price the cards really, really cheap. Was it done to screw with NVIDIA profit margins on the GTX 260/280? All evidence says "probably."
The difference is that the GTX 260 and GTX 280 were artificially priced high, simply due to lack of competition. Also, the 4870/4850 were much cheaper to produce than the GTX 260/280. Still are, in fact. The profits realized from a higher volume of lower priced cards can actually be greater than if the card had been priced higher but sold in fewer quantity.
Can you honestly say that the price of the 4870/4850 was set "solely" to mess with Nvidia as they did with moving their launch date forward? Or were there other factors involved that contributed to its lower level?
Other than for PR decisions, what possible reason was there for Nvidia to move their GTX 275 soft launch to an even earlier date? Or to leak their 40nm GPU plans on the exact day of the AMD 40nm launch? Or to keep pressuring AnandTech reviewers to include the lack of PhysX and CUDA capability when reviewing AMD video cards?
Nvidia's PR department has been getting overaggressive and some people like myself (and obviously Derek and Anand) simply don't like their tactics.
Originally posted by: Zap
These companies are in competition with each other for your business. Not much different than supermarkets saying they will accept competitor's store coupons, or office superstores saying they will price match. End result? Consumers win.
Agreed. Ironically, even though we're in the middle of a worldwide recession, these have been some of the best times for hardware enthusiasts to upgrade.