After all, the goal of any product is to generate revenue for the company that manufacturers that product.
I don't think Patranus is trying to derail the thread. But I will admit that I don't understand his point.
The goal of a company is to maximize it's profits, not revenue - usually couched in some form of verbage about maximizing return on investment for shareholders... but that's still profit, not revenue. I could pull some of the mission statements from some companies and quote them, but most of them don't discuss revenue that much - they are usually big on profit. Anyway, companies are usually big on profit, not so interested in raw revenue except where it helps increase profit.
Moving on.. revenue is sales. So you could make billions in revenue by selling billions of something that costs $1 to make for $1 each. And yet you'd have no profit at all.
So, Patranus, I honestly admit that I don't understand your point.