Now We All See the Genius of AMD Going Lowend First

[Madpacket]

The 480 will be AMD's best selling card this year. As long as yields stay high I predict it'll even outsell the 1060. Let's check back in Jan 2017 and see how this pans out.

 

[3DVagabond]

So which one are you accusing me of being? FYI I hold no stock in AMD, nVidia, or intel, and I am retired from the federal government, so I guess that means I am a shill, right?

Edit: by the way the title of the thread was that it was "genius" for AMD to go for the "mainstream" performance level. I would assume "genius" would be a strategy that would make a lot of money for the company.

I'm not accusing anyone of anything. I'm only stating that a consumer would never celebrate a company making more profit off of them.

The Genius is AMD gaining market share by going mainstream rather than relatively low volume high end. I don't think anyone is reasonably expecting the 480 to flip the market share field. Just level it more than a high end entry would.

 

[StrangerGuy]

Agreed, it is grossly outdated.

Even AMD recently said 84% buy $100-$300. And even then, it makes you wonder how the 970 is leading the steam charts when it has been $330 for most of its life.

At any rate there is no way in the modern era only 14% buy more than $200.

That would mean in 2012 dGPU sales that GTX 660, 660 Ti, 670, 680, Radeon 7850, 7870, 7950, 7970 combined added up to a pathetic 14%. All of these cards were $200+ that year. Just what exactly were people buying in 2012?

Take it to 2014- early 2016, and that means 14% included every variant of Hawaii, some Tongas, GTX 970 (Steam favourite) and above, some GTX 960 4GB models, etc. What are people buying that outnumbers all those combined 6:1? 750 Ti is a good seller, but please.

The chart hearkens back to ye olde days of $199 GTX 560.

Current Steam HW survey already puts 1080/1070 at +0.30% of overall count, already more than the 0.22% rate of the #1 GTX 970 in the same time period. Saying $400+ GPUs doesn't sell in high volumes now is a load of bullshit.

 

[coercitiv]

Current Steam HW survey already puts 1080/1070 at +0.30% of overall count, already more than the 0.22% rate of the #1 GTX 970 in the same time period. Saying $400+ GPUs doesn't sell in high volumes now is a load of bullshit.

I'm having a hard time finding 1080 in the June 2016 HW Survey, can you link to new data?

 

[StrangerGuy]

I'm having a hard time finding 1080 in the June 2016 HW Survey, can you link to new data?

http://store.steampowered.com/hwsurvey/directx/

 

[renderstate]

That was fast!

 

[Arachnotronic]

That was fast!

1080 penetration has already exceeded R9 Fury penetration? Wow.

 

[3DVagabond]

1080 penetration has already exceeded R9 Fury penetration? Wow.

On the survey.

 

[Arachnotronic]

On the survey.

Yes. It should be fairly representative as pretty much no PC gamer buying high end gear is going to not have a Steam account.

Anyway, glad to see that good products like the 1070/1080 are gaining traction. I am really enjoying mine.

 

[AtenRa]

Yes. It should be fairly representative as pretty much no PC gamer buying high end gear is going to not have a Steam account.

Having a steam account and taking part on the survey is not the same.

 

[Arachnotronic]

Having a steam account and taking part on the survey is not the same.

True, but it should be pretty representative.

Let's give credit where it is due: 1070/1080 are excellent products, certainly better than their direct predecessors, and they seem to be selling well.

As enthusiasts shouldn't we be happy when good products sell well? After all, the better these GPUs sell, the better GPUs in the future will be. Looking forward to Pascal becoming woefully outdated when Volta drops, perhaps in a year's time 🙂

 

[Sweepr]

1080 penetration has already exceeded R9 Fury penetration? Wow.

I wonder which card will replace the mythical GTX 970. GTX 1060 6GB should be an absolute hit, but there's a huge amount of GM204/Hawaii owners going for 1070/1080.

 

[Layer8]

1080 penetration has already exceeded R9 Fury penetration? Wow.

And this month's completely new AMD Radeon R9 390 Series (+1.56%) outperformed 1080 by 780%.

Something is very wrong with those numbers.

 

[NIGELG]

True, but it should be pretty representative.

Let's give credit where it is due: 1070/1080 are excellent products, certainly better than their direct predecessors, and they seem to be selling well.

As enthusiasts shouldn't we be happy when good products sell well? After all, the better these GPUs sell, the better GPUs in the future will be. Looking forward to Pascal becoming woefully outdated when Volta drops, perhaps in a year's time 🙂

I will have a serious problem if my card becomes obsolete in one year.Why call them good products if this happens?

 

[3DVagabond]

Yes. It should be fairly representative as pretty much no PC gamer buying high end gear is going to not have a Steam account.

Anyway, glad to see that good products like the 1070/1080 are gaining traction. I am really enjoying mine.

You are assuming that the survey represents an accurate cross section of steam users. We don't know how the sampling is balanced though.

 

[Newbian]

And this month's completely new AMD Radeon R9 390 Series (+1.56%) outperformed 1080 by 780%.

Something is very wrong with those numbers.

Probably cheap cards from ebay and such as the original owners got newer gen cards.

 

[Newbian]

I will have a serious problem if my card becomes obsolete in one year.Why call them good products if this happens?

Obsolete and not the top card like the 1080 currently is are two different things.

Obsolete would mean it no longer works for anything and was stop being produced and supported.

 

[StrangerGuy]

And this month's completely new AMD Radeon R9 390 Series (+1.56%) outperformed 1080 by 780%.

Something is very wrong with those numbers.

390 has borked numbers in there for some reason, but it still doesn't affect the overall picture.

 

[poofyhairguy]

So which one are you accusing me of being? FYI I hold no stock in AMD, nVidia, or intel, and I am retired from the federal government, so I guess that means I am a shill, right?

Edit: by the way the title of the thread was that it was "genius" for AMD to go for the "mainstream" performance level. I would assume "genius" would be a strategy that would make a lot of money for the company.

If you read my OP the "genius" part is how they will be set up perfectly for the generation AFTER Polaris and Vega (aka like 2018-2020).

Obviously you just read the title and formed an opinion.

 

[stuff_me_good]

not looking so good for fury x here :'(

Something wrong with your eyes? Maybe you need to got to the doctor for eye exam?

All I see fury X being as fast as OC 980T and 1070 armor with vulkan. OGL suck tho for fury but that's not news.

 

[AtenRa]

True, but it should be pretty representative.

If it is, we should expect next month survey to have the R9 480 higher than GTX 1080, because Polaris sold the same volume as GTX 1080 in just the first day of release, so after one month it should have higher percentage in Steam Hardware Survey.

Lets see what will happen.

 

[frozentundra123456]

If you read my OP the "genius" part is how they will be set up perfectly for the generation AFTER Polaris and Vega (aka like 2018-2020).

Obviously you just read the title and formed an opinion.

Two to four years is a very long time in this market. nVidia, even if one accepts the fud being thrown about (not necessarily by you), (like how a card more powerful than anything AMD offers will become "obsolete" in a year), could well have a very strong counter by that time frame. I hardly think they are going to hold still and just leave DX12 performance optimizations to AMD. Meanwhile, AMD will have no presence for something like nine months in the most profitable and prestigious segments, while nVidia will (most likely, awaiting benchmarks and price/availability) have a very strong competitor in the same segment as the 480, plus uncontested products in the most profitable and prestigious segments.

 

[Sweepr]

Polaris sold the same volume as GTX 1080 in just the first day of release

That was funny.

 

[Silverforce11]

That was funny.

That was one store though, he was taking those numbers from a UK store. RX 480 did sell in one day what Pascal did in a month, but NV earnt much more revenue/profit. 🙂

Now I don't expect globally it is that ratio.

But for those looking at the Steam surveys, surely you can see that the top GPUs are NOT expensive parts.

It's the 750ti, 950, 960 and 970 ($299 to $329 is vastly different to $449 to $699).

If you add up the total %, it's actually about right, 85:15, ie. 85% of the gamers do buy ~$300 and less.

Think outside of your own 1st world wealthy scenarios for a bit and know that the rest of the world, have much less disposable income than we do.

Also, why the heck are we debating whether the vast majority of the market buy cheaper GPUs? This is proven time & again throughout the history of graphics cards.

 

[zinfamous]

As enthusiasts shouldn't we be happy when good products sell well? After all, the better these GPUs sell, the better GPUs in the future will be.

yes

Looking forward to Pascal becoming woefully outdated when Volta drops, perhaps in a year's time 🙂

no, not really. That's a terrible outlook and really doesn't come from the consumer/user perspective. This is a segment that will never represent more than 0.5% of the market.

If you honestly think any type of significant % of users will be willing to replace obsolete $700-800 hardware one year later with $750-850 hardware, then a year later, and then a year later, then you have a profoundly skewed perspective on the reality of the market that you are championing.