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Now this is how you sell the Xperia Z at retail

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D

Dari

Lifer
It'd be nice if they had this at the SONY store on Madison Avenue. I'd shop there more.

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The Czechs know how to launch the Sony Xperia Z. The T-Mobile CZ store in Prague marketed the handset with a swimsuit model in a specially built shower inside the store. As you can tell from the pictures, the promotion drew quite a crowd.

We imagine most came to marvel at the water resistant qualities of the Xperia Z rather than ogling at the model. To avoid being accused of sexism, a male model was also present. He can’t have been around for very long though judging by the high proportion of men in the crowd.
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You know what the person on the phone the guy is talking to is saying?

"Yeah...can you put the girl back in the shower?"
 
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