Nivea Pulls ‘White Is Purity’ Ad After Backlash

[Svnla]

More controversial by advertising, just as Pepsi did with this ad recently = https://www.yahoo.com/style/kendall-jenner-pepsi-ad-backlash-165642328.html

The ad (picture) is here = https://www.yahoo.com/beauty/nivea-pulls-white-purity-ad-backlash-2-150936836.html

 

[[DHT]Osiris]

More controversial by advertising, just as Pepsi did with this ad recently = https://www.yahoo.com/style/kendall-jenner-pepsi-ad-backlash-165642328.html

The ad (picture) is here = https://www.yahoo.com/beauty/nivea-pulls-white-purity-ad-backlash-2-150936836.html

Heh, I know sometimes advertisers get an abnormal amount of flack for harmless goofs, always wonder how these things get past the x number of people who they need to in order to actually air it though. One of those 'how did this get past the design meeting?' things.

EDIT: Rofl, and props for the previous ad, posted lower on the page:

Just... seriously?

 

[momeNt]

I don't see what the problem is.

The majority of the comments that are "upset" about it, do not even say why, they essentially just say "really Nivea?"

Umm what?

What's next, getting offended at a tooth whitening ad for saying the same thing?

 

[Sheik Yerbouti]

absolutely shocking that the usual suspect(s) would not see an issue with the whole 'white purity' comment. meh, morons gonna moron.

 

[agent00f]

More controversial by advertising, just as Pepsi did with this ad recently = https://www.yahoo.com/style/kendall-jenner-pepsi-ad-backlash-165642328.html

The ad (picture) is here = https://www.yahoo.com/beauty/nivea-pulls-white-purity-ad-backlash-2-150936836.html

I don't see what the problem is.

The majority of the comments that are "upset" about it, do not even say why, they essentially just say "really Nivea?"

Umm what?

What's next, getting offended at a tooth whitening ad for saying the same thing?

Simple exhibit to demonstrate the degenerate support system: https://forums.anandtech.com/thread...sity-controversy.2495818/page-8#post-38657302

 

[Amused]

Pepsi: We've done it. We've created the most tone-deaf ad of the week. Maybe the year!
Nivea: Hold my beer.

 

[brycejones]

absolutely shocking that the usual suspect(s) would not see an issue with the whole 'white purity' comment. meh, morons gonna moron.

Man why do you have to be so PC? What do you have against white? It's a repressed color don't you know?

 

[Jaskalas]

That is most impressive.

 

[IronWing]

I've been here too long. I keep reading it as Nvidia. Even when I know it says Nivea, I autocorrect it. I was like, "Since when are white pixels an issue? AMD fanbois with their dingy pixels getting all jelly?"

 

[jman19]

Pepsi and Nivea, in a contest to one-up each other for dumbest ad campaign?

 

[Svnla]

Simple exhibit to demonstrate the degenerate support system: https://forums.anandtech.com/thread...sity-controversy.2495818/page-8#post-38657302

Dumb ass is dumb. Look here dumb ass = https://forums.anandtech.com/thread...eration-of-brian-banks-updates-in-op.2309614/

and https://forums.anandtech.com/threads/stay-classy-mississippi-and-stay-burning.2490845/#post-38553473

and https://forums.anandtech.com/threads/dallas-police-chief-speech-was-racist.2480193/

and https://forums.anandtech.com/thread...sity-controversy.2495818/page-9#post-38657326

Troll harder, troll.

 

[momeNt]

Can somebody please articulate their feelings about why this offends them.

 

[agent00f]

Can somebody please articulate their feelings about why this offends them.

I think the guy who routines calls blacks chimps explains it best. Just fyi your peers are easier to see sans the blind eye.

 

[momeNt]

I think the guy who routines calls blacks chimps explains it best. Just fyi your peers are easier to see sans the blind eye.

So you replied with something other than your own articulation of your feelings of how this offends you. Very disappointing.

I'm brown and not offended, so I'm just looking for somebody, of any color, who is able to tell me why the ad offends them.

 

[agent00f]

So you replied with something other than your own articulation of your feelings of how this offends you. Very disappointing.

I'm brown and not offended, so I'm just looking for somebody, of any color, who is able to tell me why the ad offends them.

Are you going to keep pretending the illustrative analogy above is a real mystery? https://forums.anandtech.com/thread...ity’-ad-after-backlash.2503350/#post-38834596

 

[momeNt]

Are you going to keep pretending the illustrative analogy above is a real mystery? https://forums.anandtech.com/threads/nivea-pulls-‘white-is-purity’-ad-after-backlash.2503350/#post-38834596

I'm not going to read a link to a post with more links. You can either articulate how this ad makes you feel, or not.

 

[agent00f]

I'm not going to read a link to a post with more links. You can either articulate how this ad makes you feel, or not.

Hardly a smart move to pretend you can't even figure how calling blacks chimps is problematic.

 

[Svnla]

I'm not going to read a link to a post with more links. You can either articulate how this ad makes you feel, or not.

Good luck with that. To have a straight answer from the troll that loves to pull the race card.

Here is what another poster said about this troll =

You're the one that won't shut up about race. I focus my hate on cultists.

And that poster is not alone about agent fail troll.

 

[agent00f]

Good luck with that. To have a straight answer from the troll that loves to pull the race card.

Here is what another poster said about this troll =

And that poster is not alone about agent fail troll.

I'm sure Nivea can rectify this by complimenting a few of the good ones.

 

[Bitek]

It's a tone deaf ad no doubt, but not the end of the world. More on a shake weight sort of level. Still a complete fail for its intended purpose.

The Pepsi ad tho... Yo WTF were they thinking. That one was just awful.

Lol shake weight. It's what I say to this whole thread.

 

[alien42]

I don't see what the problem is.

The majority of the comments that are "upset" about it, do not even say why, they essentially just say "really Nivea?"

Umm what?

What's next, getting offended at a tooth whitening ad for saying the same thing?

you are such a simpleton.

1. everyone in the world has white teeth and that proposed ad wouldn't be offensive.
2. if you don't see how the Nivea ad could be taken as straight racist, well, then, you know what you are.

 

[1prophet]

Big corporations exploiting social justice issues or not towing the political correct line of the day,unacceptable, social justice warriors have a cow.

Big corporations bypassing US rules and regulations by exploiting third world people in countries like Bangladesh so Americans can have the latest attire or other goods for cheap, crickets, and most social justice hypocrites could care less as long as they get the cheap goods they are brainwashed to believe they are entitled to.

 

[IronWing]

More controversial by advertising, just as Pepsi did with this ad recently = https://www.yahoo.com/style/kendall-jenner-pepsi-ad-backlash-165642328.html

The ad (picture) is here = https://www.yahoo.com/beauty/nivea-pulls-white-purity-ad-backlash-2-150936836.html

I finally got around to watching the Pepsi ad. I was not offended but what a mess. It brings to mind that old phrase, "designed by a committee that never met."

The Nivea ad is whatever; one has to dig deep within ones self to find offense in that.

 

[momeNt]

you are such a simpleton.

1. everyone in the world has white teeth and that proposed ad wouldn't be offensive.
2. if you don't see how the Nivea ad could be taken as straight racist, well, then, you know what you are.

Can you tell me why it's racist and why you're offended. "That's racist" and "I'm offended" is not a reason. otherwise your post is badically another "really Nivea?"

 

[pcgeek11]

Grasping at the race straw, when it really doesn't exist in the Ad.