Ok, sure, it's a new market, designed to slot below DSLR's and above P&S's. But all things being equal, a larger sensor will give better IQ at higher ISO, as well as greater DOF choices (don't know why you seem to think the bigger sensor is just about DOF). The problem is, all things AREN'T equal and Nikon is giving you a SMALLER sensor in a BIGGER package (size and weight) for GREATER price! If these were priced at $350-$400 with kit lens (i.e. competing with top-end P&S's), they'd find a reasonable place in the market IMO.... hell, I might even buy one. If they were physically smaller than m4/3 at the same price, then OK, there might be a market niche there. But as it is, these Nikons are the worst of all worlds: more expensive, smaller sensor, larger+heavier form factor. Nikon must be nuts to think that this will work.