Why would anyone buy a GTX 960 over an R9 280x?
The 280x just hammers the 960 in Bioshock Infinite, which is about the most Nvidia biased game to come out in a while. Worse than a 760 in this benchmark, oh my God this is a horrible card.
Ouuhh yeah... a nvidia biased game that is a Gaming evolved title:
http://www.amd.com/en-us/markets/game/featured/all-games/bioshock-infinite#
You know, that thing of "gaming evolved" isn't related to nvidia at all. It's a AMD's thing.
If you go to pick cherries, I can do it too:
http://tpucdn.com/reviews/MSI/GTX_960_Gaming/images/civbe_1920_1080.gif
Ouch, what is happening, man, you see that? The GTX 960 obliterates 280X (the card that is more expensive) with another Gaming evolved game.
http://tpucdn.com/reviews/MSI/GTX_960_Gaming/images/dai_1920_1080.gif
Ouhouuhhooouuuhh... a cheaper card (-50$) is almost equal with performance, and yes!!!, another AMD's gaming evolved game.
Another GE game, another case of the expensive 280x with the same performance:
http://tpucdn.com/reviews/MSI/GTX_960_Gaming/images/grid2_1920_1080.gif
So, don't think that you can manipulate the reality with selective picks, the reality is this:
http://tpucdn.com/reviews/MSI/GTX_960_Gaming/images/perfrel_1920.gif
The 280X is better but not much better than GTX 960, but is more expensive than GTX 960, too. The 285 is the most similar card in price and performance, a little more expensive (a much more if you compare the MSRPs of both cards), the 280 is worse and cheaper.
Welcome to the reality. It isn't the main gpu builder the one that must take the effort of competitive prices, is its antagonist, AMD. And if AMD doesn't adjust prices... Why nvidia would do it?
Nvidia improves the relation performance/price ratio with the GTX 960, don't lie about the objective reality.