- Jan 7, 2002
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Mustang adds some sizzle to Ford sales
More than 15,000 a month sold, it surpasses Chrysler 300
Detroit has a new crown jewel.
After just one year on the market, the much-lauded Chrysler 300 -- winner of a long list of awards and the gotta-have-it hype of such celebrities as Snoop Dogg -- is being outsold by a hot new domestic car. And a two-door coupe to boot.
Yes, the new Ford Mustang, after six months on the market, is more popular than the flashy 300.
For the first four months of the year, Ford Motor Co. sold 61,820 Mustangs, while the 300 raked in sales of 49,089 during the same period. That's a healthy lead of more than 12,000 vehicles for the new retro-inspired Mustang, which is built in Flat Rock.
Of course, comparing the Mustang to the 300 may seem like comparing an apple to an orange, said Jesse Toprak, a senior analyst at the consumer Web site Edmunds.com. The Mustang is a sporty coupe, or convertible, that costs between $19,890 and $31,420, while the 300 is a practical large sedan that costs between $24,045 and $35,095.
But the Chrysler 300 has been widely regarded as Detroit's hottest car during the past year, and Ford's Mustang seems to have quietly snatched that honor away from its crosstown rival this year.
"This is the hottest domestic product on the market right now," Michael Devan, general manager of Maroone Ford, a large dealership in Ft. Lauderdale, Fla., said of the Mustang. His store has 48 customers on a waiting list for the GT version of the Mustang, and he's been trying to buy up Mustangs on eBay.com in order to meet his demand.
"The car is just plain hot," Devan said.http://www.freep.com/money/autonews/mustang1e_20050601.htm
More than 15,000 a month sold, it surpasses Chrysler 300
Detroit has a new crown jewel.
After just one year on the market, the much-lauded Chrysler 300 -- winner of a long list of awards and the gotta-have-it hype of such celebrities as Snoop Dogg -- is being outsold by a hot new domestic car. And a two-door coupe to boot.
Yes, the new Ford Mustang, after six months on the market, is more popular than the flashy 300.
For the first four months of the year, Ford Motor Co. sold 61,820 Mustangs, while the 300 raked in sales of 49,089 during the same period. That's a healthy lead of more than 12,000 vehicles for the new retro-inspired Mustang, which is built in Flat Rock.
Of course, comparing the Mustang to the 300 may seem like comparing an apple to an orange, said Jesse Toprak, a senior analyst at the consumer Web site Edmunds.com. The Mustang is a sporty coupe, or convertible, that costs between $19,890 and $31,420, while the 300 is a practical large sedan that costs between $24,045 and $35,095.
But the Chrysler 300 has been widely regarded as Detroit's hottest car during the past year, and Ford's Mustang seems to have quietly snatched that honor away from its crosstown rival this year.
"This is the hottest domestic product on the market right now," Michael Devan, general manager of Maroone Ford, a large dealership in Ft. Lauderdale, Fla., said of the Mustang. His store has 48 customers on a waiting list for the GT version of the Mustang, and he's been trying to buy up Mustangs on eBay.com in order to meet his demand.
"The car is just plain hot," Devan said.http://www.freep.com/money/autonews/mustang1e_20050601.htm