New Intel CEO wants company to move faster refine later

[Arachnotronic]

Snapdragon 800 is not the competition of atom. I'm pretty sure under full load that thing gulps as much as Y-series haswells will. IMHO intel is doing sane approach. fast adn efficient cpu matters a lot in browsing on a smartphone, who cares about gpu? For UI it will still be overkill.

Agreed. And Broadwell-Y in 1H 2014 ought to make short work of the Snapdragon 800.

 

[blackened23]

Good grief. Talk about a misleading article title, no doubt created to generate page hits. Curious, I don't see any mention of intel suggesting that products will be "buggy" in the article, yet everyone seems to suggest it this thread. Probably the same people whining over doom and gloom with regard to intel's desktop products. Yawn, so old and tiring. The fact of the matter is, if intel wants to win the mobile battle they must have faster product iterations with their atom line for the low end, and core for the high end ultrabooks/macbooks - ARM SOC vendors are on a yearly iteration schedule and are still using the 28nm process, if intel can use their latest processes with their atom product they can and will have the most desirable product for mobile use. Consider the Haswell, which is already getting 13 hours of battery life in the macbook air. Now, how do you think the Atom will do once Silvermont is released? It will also be 22nm with similar power gating features as found in haswell, I expect it to absolutely CRUSH anything and everything ARM related in terms of battery life. If core Haswell can get 13 hours in a mobile product, I don't think 18-20 hours from Silvermont will be unheard of - make no mistake, silvermont will absolutely trump any ARM SOC in terms of battery life. And this is because intel is serious about faster product iterations now in the mobile space.

But intel cannot maintain that position by doing their "tick tock" desktop design iterations. If they want to crush ARM SOCs, they have to release products as fast or faster than ARM SOC Vendors. Releasing an Atom SOC and not iterating it yearly, or leaving it untouched for 4-5 years (as was the case with the old Atom) will not cut it. Intel's new CEO realizes this, and IT IS a good business decision, period.

 

[krumme]

Make no mistake
There is no room for Intel inside taxes on the mobile market

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[ShintaiDK]

Make no mistake
There is no room for Intel inside taxes on the mobile market

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Still waiting for that proof.

 

[krumme]

Are they giving atom away at a loss? Link?

Well go find some low or midrange eg. Samsung product yourself its not that hard. Add a fat die. Intel is just used in a bigger game to pressure Tsmc and Qualcomm.

 

[krumme]

Agreed. And Broadwell-Y in 1H 2014 ought to make short work of the Snapdragon 800.

Like Ferrari beats Toyota

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[blackened23]

Well go find some low or midrange eg. Samsung product yourself its not that hard. Add a fat die. Intel is just used in a bigger game to pressure Tsmc and Qualcomm.

So in other words, no evidence. Gotcha.

 

[krumme]

So in other words, no evidence. Gotcha.

I surrender. Intel is a huge success in phones and tablets with lots of profit. Its evident.

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[mrmt]

Well go find some low or midrange eg. Samsung product yourself its not that hard. Add a fat die. Intel is just used in a bigger game to pressure Tsmc and Qualcomm.

Krumme,

you are looking at Core when Intel has moved past that already:

http://www.anandtech.com/show/5365/intels-medfield-atom-z2460-arrive-for-smartphones

Medfield starts out as a bonafide mobile SoC. Whereas Moorestown was a "two-chip" solution, Medfield is just one - the Penwell SoC:

(...)

Since I know the measurements of the package I could estimate the dimensions of the silicon itself. My math worked out to be around 62mm^2. That's larger than a Tegra 2-class SoC, but smaller than Tegra 3 or Apple's A5. The diagram of its high level architecture above helps explain why.

Clovertrail is around 100mm^2, while Apple A6 is roughly the same size. Intel is on track to deliver a much more powerful SoC roughly at the same size of ARM SoCs, while 14nm will probably give them an edge on die size.

 

[Exophase]

And A6 has what, four times the GPU power that Clover Trail has? While running the GPU at a substantially lower clock speed. All that extra GPU power has to come from somewhere. To put it more directly, A6 has an SGX543MP3 GPU while CT has an SGX545. The former not only has three times the GPU cores but also has a Hydra block that coordinates the multi-core scaling, and each individual core is most likely larger than an SGX545 would be on account of having the wider USSE2 pipelines.

 

[krumme]

Krumme,

you are looking at Core when Intel has moved past that already:

http://www.anandtech.com/show/5365/intels-medfield-atom-z2460-arrive-for-smartphones



Clovertrail is around 100mm^2, while Apple A6 is roughly the same size. Intel is on track to deliver a much more powerful SoC roughly at the same size of ARM SoCs, while 14nm will probably give them an edge on die size.

Mm2 is not major cost here for Intell - its not depreciated equipment . What 14nm brings Intel compared to competition is performance advantage in spades for both perf and eff. I just dont see it translated to business.

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