Just like today, when I saw a local Ford dealer advertising a 2003 Jeep Wrangler (Sport) on Craigslist. Went to their website, it looks nice, but it has just under 108,000 miles on it, and they're asking $11,260.
I e-mailed them, and told them I'd give them that price if it included TT&L. The internet manager writes me back, and says that price doesn't include TT&L (no sh*t, Sherlock!), and that if I check cars.com and autotrader.com, I'll see that the asking price for that Jeep should be higher than what they're asking.
I wrote back, and told him that while I understood all that, it was my impression that the only time auto dealers quote places like that, or KBB, is when they're SELLING a used car.....but that if I walked in there with a trade, and quoted those sources, I'd be dismissed by them. I told him that I'd made an offer, and this was called "dickering", so he was free to give me a counter-offer.
What he probably hoped, is that I hadn't done my homework. KBB says that that Jeep, with those miles, is worth about $150 more than that, for dealer retail price, if it's in PERFECT condition (and how many 10 year old Jeeps are??). They also point out that the private party price would be $9000 to $9500 (for very good to excellent condition), and the trade-in price is somewhere down around $8000.
TT&L on their asking price would probably come out to about $1000, so I don't feel bad by offering less than their "deal" of an internet price.