Read the owners manual.
During the 1k mile break-in period, do not rev the engine above 4k rpm. Except for an emergency situation, do not accelerate agressively, go wide-open throttle, or brake hard. Do not drive at the same speed or rpm range for an extended period of time. Check the oil at every fill-up, keep it topped off (if necessary), but do not change the oil before the manufacturer's recommendation of 3k miles as they use a specially-formulated "break-in" oil.
After the break-in period ends, work the car up gently. Take in up to 5.5k rpm at 75% throttle for a couple of gears a couple of times before going to redline at wide-open throttle. This should be done as soon as the car is past break-in.
Contrary to popular myth, bogging your engine can be just as harmful as revving it too high all the time. Detonation risk will be higher and more stress is exerted on the bottom end at an insufficient oil pressure. Your engine will want to work in a particular range and (if your owners manual is anything like other Toyota's owners manuals that I have seen) the manufacturer even tells you this, recommending a minimum rpm for acceleration (probably 2k) and optimum shift points.
The range your engine will want to be driven in varies for every model and engine, so read the owners manual and get a feel for your car and what it wants/likes. Just an example though, in general a car like yours is happiest and will run best and longest and with the best gas mileage crusing down the freeway in the 3k-4k rpm range.