Our CEO has had an active "follow me!" campaign for a few weeks. That moved to my manager sending, "hey everybody, if you don't follow the CEO you should think about it!" emails. That narrowed to, "hey AC707, are you following the CEO?"
I confessed that I do not have a Twitter account because I like keeping my online social media separated between personal and professional, use LinkedIn, RSS feeds, blogs and an internal social media tool for most of my business media, and because in my personal experience I find Twitter to be information overload. I said I would really prefer not to open a Twitter account but if this was going to show up on my performance review as an issue I'd acquiesce.
She responded by telling me she's thinking about giving me a "mandatory trial period" under a particular category on the performance review (a category that is usually an "special projects" type category.)
I'm inexplicably cranky about being told Twitter is mandatory, even though I know I could just create a fake email, set up an account and proceed to ignore it if I wanted to. I feel like this is crossing a border between work and personal that I'm uncomfortable with.
What do you guys think? Company should be able to demand I create a Twitter account and dictate who I follow? (Note that there isn't a "recommended follow" list other than our CEO, they just think I should have a Twitter account.)