Sony makes tons of money off of so many things.
The SCSI card they sell to developers, the CDR, the blank CDs, the testing and submission process, dev kits - just signing up to be a developer. Sony rapes developers. So what if they lose cash on the units themselves? They make up for it by gouging the hell out of developers for EVERYTHING.
You can bet Microsoft is going to do the same thing if and when the XBox is successful. If Microsoft is smart, they probably have made the entry price for being an XBox developer very, very low and then made the development kits extremely cheap and then offered to help out with marketing as long as there is a big XBox logo on the ads (Intel does the same thing).
Microsoft is not stupid. They do not want to lose with the XBox to another competitor. They want to be the first successful American company to produce a console. And you can guarantee that they are going to market the hell out of the XBox. I bet those few weeks before it is realeased, they are going to build up such hype for the XBox.
Abyhow, you can guarantee that we Anandtech readers are not the only market for the XBox in the world. There are tons of people who only buy consoles and refuse to acknowledge PCs as an adequate gaming platform. These people will hop on the hype bandwagon and buy the XBox and all the games that come out for it - just because the marketing gurus from Microsoft will tell them to.
The XBox is a great idea, in my mind. It lets people experience great games on a decent platform and brings nVidia into the spotlight for making a great series of products. I wish Microsoft did not make it, but as long as the games are fun and the price is right, who really cares who makes it?
One last point - there is another box coming out (in theory) that has the same GPU, CPU and it open sourced. It's called the
Indrema and it is based off of Linux. If you really hate MS that much but like the technology behind the XBox, check out that console instead.
