You need a battery to store the power from the solar cells. And then it would need to be its own isolated system to avoid a) discharging your car battery and b) making your solar cells worthless by charging your solar battery with the alternator.
Then there's the fact that you would need to run the blower on its maximum speed, unless you want to build a little module to use PWM to slow the fan down (as opposed to using resistor to burn off 'extra' voltage as heat).
And there's really no way to make the fan automatically switch on, unless you literally want to wire it to where it runs any time a) the fan is command off or b) when the ignition is switched off. I wouldn't recommend either, but I guess if you properly isolate the system, option B doesn't really matter. Option A involving zombie-fan wouldn't be preferable.
So, I guess you'd want to have five pin relay, with pin 87 (normally closed) as your output to the fan, and pin 87a (normally open) at an output to nothing. You need five pin rather than four so that you can use the relay to turn the system off, as it's not very easy to turn something on with no power.
Wire your relay to your solar cell circuit, which should probably be somewhere in the 6-10 volt range so that you can run the fan at a sustained moderate speed. Say your fan has four settings, I'm guessing you would want to mimic the second setting, at most. You can backprobe the plug to the blower motor and see what voltage it gets at that setting. Even if it's PWM instead of resistor controlled, you'll still see an average on a good DMM that tells you what the duty cycle is (e.g. 12v system at 75% duty cycle is 9v).
Wire that circuit in parallel with the main power feed for the blower motor. Put a diode in it to avoid your 12v system from backfeeding it and blowing up your batteries if the relay fails to hold the circuit open. The solar cells will continue to charge their own batteries as you drive.