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Mobile Phone Revenue/Profit By Company

Patranus

Patranus

Diamond Member
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Interesting.

Apple take 75% of the profit but only shipped 9% of the units.
The profitshare take by Apple in Q4/2011 is pretty redonk.

Sony/Ericsson and Nokia must have some pretty thin margins to have that large of revenue and that little profit.

Seems like the Android vendors have so pretty low margins as well.
 
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Does anyone else have a really hard time reading graphs like that? I know that Asymco loves them to death, but seriously...
 
Really goes to show how HTC just isn't living up to their hype. Seems like they peaked when the EVO came out.

Samsung has been killing it lately, they are definitely on a streak.
 
cheezy321 said:
Really goes to show how HTC just isn't living up to their hype. Seems like they peaked when the EVO came out.

Samsung has been killing it lately, they are definitely on a streak.
Click to expand...

I think Samsung is really the only one that has a shot at being Apple #2. Sort of ironic I guess. 😛

edit: By Apple #2, I mean having a flagship phone that most people recognize.
 
Looking at the graphs, its staggering to see Nokia decline that fast. Looks like they dropped off even faster than RIM.
 
Apple will always be more profitable than Android for the manufacturers, it the nature of their business model. As a buyer of Android phones I want the manufactures to compete down their profits down to zero, or just low enough for them to stay in business. I'm curios to see how much Google makes from Android.
 
cheezy321 said:
Really goes to show how HTC just isn't living up to their hype. Seems like they peaked when the EVO came out.

Samsung has been killing it lately, they are definitely on a streak.
Click to expand...

If anyone had ever used a HTC device before, they'd never buy one again. The last HTC phone I bought was a PPC-6700 that I upgraded to from a 6600. Shit went back within a week for a Treo 700wx.

It wouldn't surprise me if there was some research that says first time smartphone buyers might pick a HTC device but the majority of them won't repurchase one when they upgrade and instead opt for a Samsung or something.
 
bearxor said:
If anyone had ever used a HTC device before, they'd never buy one again. The last HTC phone I bought was a PPC-6700 that I upgraded to from a 6600. Shit went back within a week for a Treo 700wx.

It wouldn't surprise me if there was some research that says first time smartphone buyers might pick a HTC device but the majority of them won't repurchase one when they upgrade and instead opt for a Samsung or something.
Click to expand...

Pretty sure it has more to do with HTC rehashing the HD2 over and over for 3 years. They claim they're going to re-adjust in 2012, fewer phones, higher quality. But we shall see.
 
bearxor said:
If anyone had ever used a HTC device before, they'd never buy one again. The last HTC phone I bought was a PPC-6700 that I upgraded to from a 6600. Shit went back within a week for a Treo 700wx.
Click to expand...

The 6600 was vastly superior to the 6700.
 
bearxor said:
If anyone had ever used a HTC device before, they'd never buy one again. The last HTC phone I bought was a PPC-6700 that I upgraded to from a 6600. Shit went back within a week for a Treo 700wx.

It wouldn't surprise me if there was some research that says first time smartphone buyers might pick a HTC device but the majority of them won't repurchase one when they upgrade and instead opt for a Samsung or something.
Click to expand...

I know that if I had it to do over again I would have gotten the freaking Samsung Focus like everyone was talking about. I wanted the heftier phone and the speaker. But that was stupid.

Next phone is a Nokia Lumia, the 800 if I can get it, the 900 if I can't.
 
bearxor said:
If anyone had ever used a HTC device before, they'd never buy one again. The last HTC phone I bought was a PPC-6700 that I upgraded to from a 6600. Shit went back within a week for a Treo 700wx.

It wouldn't surprise me if there was some research that says first time smartphone buyers might pick a HTC device but the majority of them won't repurchase one when they upgrade and instead opt for a Samsung or something.
Click to expand...

I will only touch HTC smartphones for Android, I don't like AMOLED screen's and it seems every maker of Android phones outside of HTC uses them. I don't like really like HTC's build quality too much, but I've yet to see another Android phone that was built any better. They're all shitty plastic. My next phone will be the HTC Rezound, thank god they didn't jump on the Super AMOLED screen bandwagon.
 
I think Apple has by far the best business model: sell a small selection of high-quality products with big margins. They're the only ones who don't flood the market with cheap plastic-y "race to the bottom" products in order to gain market share at any cost.
 
smartpatrol said:
I think Apple has by far the best business model: sell a small selection of high-quality products with big margins. They're the only ones who don't flood the market with cheap plastic-y "race to the bottom" products in order to gain market share at any cost.
Click to expand...

I wonder how well Samsung would do if it only really released the Galaxy phones, and then maybe a 'Solar' series that were less powerful, or lacked 4G or were just plain smaller. Sort of like how Apple hits the $0, $99 and $199 price points by just shifting older hardware cheaper.

Samsung already seems to be on the about-once-a-year update cycle, at least on their higher end hardware.

Now Motorola needs to catch on, and stop releasing a new flagship device every couple months. They have the Droid proper, which is about yearly, it was 10 months between 1 and 2, and then 11 months between 2 and 3. But then they had the Droid X and the Droid X2, and the Droid Pro, and not the RAZR and then the RAZR MAXX, the Atrix and the Atrix 4G, and the Bionic (I know i missed a couple in there). And HTC is just as bad.
 
smartpatrol said:
I think Apple has by far the best business model: sell a small selection of high-quality products with big margins.
Click to expand...

It works for them, but companies like Google simply lack the software talent to put out a single flagship product with the product quality that Apple has.

By being the cheap provider quality doesn't matter as much as price-point and availability. That is more suitable to the skills of Google.
 
The problem with low margin is that it only works in a growing market. As it matures or a new disruptive product comes out then the low margin companies go out of business
 
poofyhairguy said:
It works for them, but companies like Google simply lack the software talent to put out a single flagship product with the product quality that Apple has.

By being the cheap provider quality doesn't matter as much as price-point and availability. That is more suitable to the skills of Google.
Click to expand...

I have heard really great things about the Galaxy Nexus. I think the two biggest marks against it are that the battery life under 4G is unacceptably poor and that the screen is kind of absurdly large (to the point of annoyance for 1 handed operation). But other than that it looks they (Google) finally won't up to the necessity of having a clear design vision and are taking that seriously. They lifted some good UI things from WebOS and WinPho and iOS (just like iOS lifted UI elements from Android) and are headed in the right direction.

The problem as I see it* is getting the major players (especially Samsung since they are actually making big boy money) to get onboard with updates and the like. That whole thing is a huge mess. I don't know if locking down more like Microsoft is the answer but... something. The Galaxy S I think is back to NOT getting ICS which is kind of a big bummer seeing as it was the flagship phone last year.


*And I mean, what do I know I am not the CEO of a multi-billion dollar company
 
alent1234 said:
The problem with low margin is that it only works in a growing market. As it matures or a new disruptive product comes out then the low margin companies go out of business
Click to expand...

Most of the world still uses dumb phones and expect wild growth in the next 5 years.
 
alent1234 said:
The problem with low margin is that it only works in a growing market. As it matures or a new disruptive product comes out then the low margin companies go out of business
Click to expand...

That is why Google doesn't make the phones. Instead is like renting out the battlefield for companies like Samsung and HTC to wage war. No matter who wins, Google wins.
 
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