Yep, and today they came out with a H460 for even less, only concern there is the audio; it'll be connected to my surround sound system--pc does double duty as my entertainment htpc for streaming, and as living room computer. I see the 460 just has the basics, a Realtek ALC887, while the h470 moves up to ALC1200, Nahimic; which seems like it'd be noticeable; and then back up to $150 again with the Asus B460 having S1220A along with a lot of extras dedicated to audio, it's like either stick to the budget $100 Asrock board, because if I am going to go to $125 for the H470 for $25 more I could have the Asus B460 Rog. I wonder just how noticeable the audio will be going into an analog sound system anyways.